Cleaning and disinfection practices experienced during the coronavirus pandemic will likely remain for many Americans, 50% of whom say they will continue to frequently disinfect high touch surfaces, according to survey data released by the American Cleaning Institute (ACI).

Speaking at the World of Wipes International Conference, Brian Sansoni, ACI’s senior vice president of Communications, Outreach & Membership, said the results from ACI’s National Cleaning Survey show that 62% of respondents plan to continue pandemic-related cleaning behaviors for the health and wellness of others.

“Cleaning is caring,” says Sansoni. “Proper use of cleaning and disinfecting wipes is a part of that process. Millions of Americans will continue to rely on these products as a part of their daily and weekly routines to help keep their households clean and safe.”

The survey, conducted by Ipsos on behalf of ACI, showed that:

• 92% of Americans have used a cleaning, disinfectant or antibacterial wipe
• 29% say they use a wipe product every day of the week
• 52% indicate they keep wipes in two or three locations around the house
• 64% report that effectiveness is the most important factor when deciding which type of cleaning wipe to buy

“As we hopefully and eventually will put the pandemic in the rear-view mirror, it’s important for wipe and cleaning product manufacturers to re-emphasize smart, targeted hygiene practices that focus on the safe, proper and beneficial use of their products,” says Sansoni.

ACI’s Cleaning is Caring campaign highlights many of the association’s programs that showcase important cleaning and disinfecting practices and safety reminders for many different audiences.