Optima Presenting Sustainable Packaging Solutions


Company's sleeve bag is a 100% recyclable mono-polyethylene packaging for hygiene products

Optima’s nonwovens business unit is presenting a wide variety of materials to design the packaging concepts of the future. There is also a welding station on display that further improves the packaging design of hygienic products. Another focus is on sustainable packaging solutions for a functioning circular economy. Because of the neighboring FiltXPO, specialists in the production and packaging of filters are also on hand for the first time.

“We are very glad to once again be able to exchange ideas in person with interested parties and customers at IDEA,” says Oliver Rebstock, the managing director of Optima nonwovens GmbH. Personal interaction is essential in special machine construction. “Today’s consumers make high demands on packaging. It is expected to be unique, high quality, customized, and sustainable. At IDEA, we’ll be showing how we can help producers with these trends.”

Optima is promoting safe and aesthetically pleasing packaging solutions as well as sustainable options for hygiene applications.

“Particularly in terms of sustainable solutions, we are now addressing this issue collectively and at a much earlier stage, from the packaging material to the machines, and to the entire life cycle of the packaging material and the machines,” explains Dominik Broellochs, group sustainability manager of the Optima Group.

This is now only possible by working as a network. As a result, project run times would be massively shortened, risks minimized, and results improved. Taking diaper packaging as an example, Broellochs is presenting a solution that does justice to both marketing and ecology: the sleeve bag—100% recyclable mono-polyethylene (PE) packaging for paper hygiene products such as diapers, sanitary napkins, and even toilet paper.

The sleeve bag offers the prospect of a functioning circular economy according to the Cradle to Cradle principle. The safe installation of the paper inserts and the encasing of the products is a new, innovative process by Optima. This process can be retrofitted for existing packaging machines, which also contributes to sustainability. “With the sleeve bag, Optima has developed honest packaging. In terms of sustainability, honest packaging is the only way that we want to go forward with our customers. The sleeve bag shows that it’s not always a matter of having to develop complex new materials, but the boldness in simplicity of package is often just the beginning,” says Broellochs. This packaging has been certified as “excellent, 100 % recyclable” by the cyclos-HTP Institute.