Birla Purocel EcoDry, developed by Aditya Birla Group, is a viscose fiber with incorporated durable Purocel EcoDry technology based on covalently bound water repellent hydrocarbon chains to the fibers. It helps in creating nonwovens that keeps the user skin dry at the same time allowing fluids to get transferred to the absorbent core. The fiber remains biodegradable and compostable like regular viscose. The Purocel EcoDry fibre is made by use of non-fluorinated and non silicon based chemicals which gives the contact angle with water of approximately 100°. This can make safer and more environment friendly hygiene products with the requisite performance characteristics.
 
Applications include fem care products, baby diapers and other absorbent products where benefits including ultra comfort feel to the user’s skin, biodegradability and compostability can be valued.