Pelz Executive to Discuss Next Generation Hygiene Products
11.06.23
Company is combining traditional underwear with absorbency benefits
German hygiene company pelzGROUP has created a new hygiene product that is marrying the worlds of disposables and textiles with a new product innovation that comprises a pair of traditional underpants with a pocket to contain a five by 20 milimeter disposable absorbent strip containing a high superabsorbent polymer concentration. Henning Röttger, head of business development, will present on this topic during the Hygienix conference.
Unlike, disposable or washable absorbent underwear, the incorporation of a replaceable high performance absorbent liner allows for easier changes after insult because the wearer can slip the pad in and out without removing the complete garment. This allows to dispose urine in smaller charges enabling the use of more or less regular underwear even for people suffering from medium incontinence. It also creates significantly less waste than other formats. Also, unlike washable formats, the liner contains SAP securely locking the urine and can better manage odor control. pelzGROUP has also filed patents for a flushable absorbent strip only using plant-based materials which will solve the issue of disposing the used article and turn the amount of plastic waste to zero.
As reusable underwear products continue to gain attention, from both retailers and consumers, as well as multinational companies with their investment dollars, companies are facing significant pricing pressure. While the market for reusable incontinence items continues to grow steadily, at about 6.3% per year, according to Future Market Insights, current formats face a lot of competition.
“You cannot enter this washable market with a me too product, which you can only do on price. You have to enter this market on function offering a real USP,” adds Röttger. “We are looking at value-based pricing, not cost-based pricing—because the second has really challenged the industry limiting innovation."
pelzGROUP, which has a long history in absorbent products, partnered with a family-owned German textile company to develop the washable underwear component of the product. This company already supplies underwear for a premium brand. Now, pelzGROUP is seeking partners, who are interested in entering the reusable period care and incontinence care market with a new and original concept.
The development of sustainable product formats for the hygiene market has been top of mind at pelzGROUP thoughout its history. Earlier this year the company partnered with fiber manufacturer Kelheim Fibres and nonwovens producer Sandler to develop a new panty liner that is plastic-free according to the European Single-Use Plastics Directive (SUPD). The partnership between the three companies was formed under the Open Innovation principle, which allowed for creative idea exchange.
“Our panty liner meets the strict requirements of the European Single-Use Plastics Directive (SUPD) while also matching the performance of conventional synthetic products. At the same time, our new panty liner has a completely European supply chain. This means short distances and therefore low CO2 emissions, and – especially in times of global disruption – reliability for our customers,” emphasizes Röttger.
The panty liner is commercially available under the pelzGROUP's Cosmea brand.
Unlike, disposable or washable absorbent underwear, the incorporation of a replaceable high performance absorbent liner allows for easier changes after insult because the wearer can slip the pad in and out without removing the complete garment. This allows to dispose urine in smaller charges enabling the use of more or less regular underwear even for people suffering from medium incontinence. It also creates significantly less waste than other formats. Also, unlike washable formats, the liner contains SAP securely locking the urine and can better manage odor control. pelzGROUP has also filed patents for a flushable absorbent strip only using plant-based materials which will solve the issue of disposing the used article and turn the amount of plastic waste to zero.
As reusable underwear products continue to gain attention, from both retailers and consumers, as well as multinational companies with their investment dollars, companies are facing significant pricing pressure. While the market for reusable incontinence items continues to grow steadily, at about 6.3% per year, according to Future Market Insights, current formats face a lot of competition.
“You cannot enter this washable market with a me too product, which you can only do on price. You have to enter this market on function offering a real USP,” adds Röttger. “We are looking at value-based pricing, not cost-based pricing—because the second has really challenged the industry limiting innovation."
pelzGROUP, which has a long history in absorbent products, partnered with a family-owned German textile company to develop the washable underwear component of the product. This company already supplies underwear for a premium brand. Now, pelzGROUP is seeking partners, who are interested in entering the reusable period care and incontinence care market with a new and original concept.
The development of sustainable product formats for the hygiene market has been top of mind at pelzGROUP thoughout its history. Earlier this year the company partnered with fiber manufacturer Kelheim Fibres and nonwovens producer Sandler to develop a new panty liner that is plastic-free according to the European Single-Use Plastics Directive (SUPD). The partnership between the three companies was formed under the Open Innovation principle, which allowed for creative idea exchange.
“Our panty liner meets the strict requirements of the European Single-Use Plastics Directive (SUPD) while also matching the performance of conventional synthetic products. At the same time, our new panty liner has a completely European supply chain. This means short distances and therefore low CO2 emissions, and – especially in times of global disruption – reliability for our customers,” emphasizes Röttger.
The panty liner is commercially available under the pelzGROUP's Cosmea brand.
