SynTouch’s director of customer solutions, will be available at Hygienix to discuss how SynTouch successfully helps deliver optimal haptics scientifically with the Toccare Haptics Measurement System. If a finger can feel it, the system can measure it by biomimetically reproducing how human fingers sense and explore. The system generates 15-dimensional Toccare Haptics Profiles that eliminate subjective opinion and guesswork by objectively and replicably quantifying human tactile perception. Correlated with data from human sensory panels and consumer research, they provide rich insights of consumer perception and preference.

Delivering the optimal product feel to consumers is driven by four questions:  

• How should products feel? 
• How to design them to feel like that? 
• How to manufacture them so they feel like that consistently? 
• How to integrate product-feel information into marketing?