Yesterday, Kimberly-Clark launched a new commercialization project: “Solution Squad” (www.kcpsolutionsquad.com), a specialized team of experts who work hand-in-hand with its customers to help them create superior filters and gain a competitive edge. When customers activate the Solution Squad, a Kimberly-Clark Advocate responds within 24 hours to arrange a no-obligation phone consultation to learn more about the customer’s filter design, performance specifications and manufacturing process.

K-C's team of professionals identifies a customer's business needs and crafts the materials to enable them to bring winning nonwoven products to market. The Solution Squad is committed to delivering superior nonwovens for projects through quality, ingenuity and research, and order and inventory integrity, the company says.

"The campaign shares information and also puts a face on our business. The site will line Kimberly-Clark to our brands," says Juliana Khouri, marketing manager, Kimberly-Clark Professional.

Kimberly-Clark Professional Filtration offers a broad range of filter media to service a variety of HVAC applications including pleat, pocket and minipleat filters for the commercial & industrial and residential segments. Its air media range also provides key solutions for car cabin and air purifier applications. Meanwhile, its liquid filtration media helps reduce operating costs by providing cleaner fluid streams in food and beverage manufacturing, water treatment, chemical processing and metalworking. All are made using proprietary Kimberly-Clark manufacturing processes.