Paltrow, Cuban Invest in Kudos

Kudos, the eco-friendly, cotton-based diaper brand is teaming up with the “Sharks.”

Founder Amrita Saigal appeared on Shark Tank last month where she secured $250,000 in funding in exchange for a 10% stake in the company from host Mark Cuban and guest host Gwyneth Paltrow, the actress and founder of lifestyle brand Goop. The duo agreed to invest in the diaper brand after hearing Saigal’s background as an MIT-trained engineer, a Harvard Business School graduate and a part of Procter & Gamble’s research team as well as the story behind developing the award-winning diaper brand featuring 100% cotton touching baby’s skin.

Launched in 2021, Kudos’ annual sales are currently about $850,000, according to Saigal, but that number is expected to reach $4.5 million in the next year when the company should also reach profitability. Late last year, Kudos launched cotton-based baby wipes, and the brand is planning to extend into swim diapers and training pants in the near term and adult diapers in the longer term.

Currently, a month’s supply of Kudos costs $88, or $78 with a subscription, putting them on t