12.22.22
Absorbent products categories have been transformed in recent years through the introduction of independent start-up brands offering original ideas to products likes baby diapers, femcare products, wipes and adult incontinence items. Whether the message is one of sustainability, improved performance, economics, or more, these brands are challenging major conglomerates that have been doing business in disposables for decades and inspiring these established brands to also develop new products and new marketing messages for their products.
In part 1 of this feature, here's a look at some of the year’s more inspiring independent feminine care brands.
Rael
Rael, a holistic personal care brand focused on clean period care, intimate care, and skincare, was one of many independent brands that closed private equity funding in 2022. The company announced the close of a $35 million Series B investment, representing the largest amount
In part 1 of this feature, here's a look at some of the year’s more inspiring independent feminine care brands.
Rael
Rael, a holistic personal care brand focused on clean period care, intimate care, and skincare, was one of many independent brands that closed private equity funding in 2022. The company announced the close of a $35 million Series B investment, representing the largest amount
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