60 Page Road, Clifton, NJ 07012
9710 NW 110th Street, ste 10-14
Anthem Wipes is a leading private label supplier of single-use consumer products for beauty, skin care, personal use, and every day cleaning applications. The company’s core product offerings include single use masks, skin cleansers, and disposable wipes for skin care, hygiene, home use, and even automotive cleaning.
Whether a project requires a start-to-finish turnkey solution or simply its trusted expertise, Anthem works with companies around the world to deliver best-in-class products. From in the lab to on the truck, Anthem offers a complete solution by which it formulates, compounds, tests, packages, manufactures, and distributes a wide-ranging assortment of disposable consumer goods.
Regardless of application, Anthem’s partners can expect rapid project fulfillment, rigorous quality controls, and customer service that exceeds expectations. Whether the need is for a turnkey solution or expertise in product creation, Anthem Beauty is a trusted source for private label consumer product development.
In 2020, Anthem Wipes, which is based in Miami, FL, and has operations in Clifton, NJ, reported a 500% increase in its business as the company shifted gears to up its disinfectant wipes output and invest in new capacity. These efforts include the addition of two new lines in Florida—bringing that number to four—as well as a new line in New Jersey.
“A lot of the major wipes companies had to increase their reliance on contract manufacturers to meet the huge surge in demand for wipes,” says CEO Raj Prakash. “Meeting this demand was a big puzzle. We had to shift production to different lines. We moved non-regulated products like baby wipes and facial wipes to new lines to focus on disinfectant wipes.”
Additionally, Anthem ramped up its employee count, doubling its staff from 200 to 400 workers.
“The supply chain was very challenging but we were able to keep going and we didn’t have to shut down,” Prakash says.
Anthem’s roots are in the disposable wipes industry, where Prakash built the successful manufacturing business that led to the inception of its company as it stands today. “We have the sort of intuitive, hands-on expertise that can only be attained by spending years immersed in the industry—expertise we leverage to help our clients penetrate both U.S. and international markets with a greater measure of speed and success,” he says.
Combining business know-how with state-of-the-art technology and research, Anthem possesses all the necessary resources to efficiently supply all varieties of disposable wipes to small, midsize and large companies, including products like acne wipes, antibacterial wipes, baby wipes, cleansing wipes, facial wipes, flushable wipes, makeup remover wipes, personal care wipes and pre-moistened wipes.
Additionally, Anthem understands the importance of maintaining safety and quality. It utilizes rigorous operating controls and are both FDA and EPA compliant. Whether acting as a consultant for a business that has its own in-house team of development experts or providing a full-service solution that covers formulation, compounding, manufacturing, design and packaging – Anthem strives to exceed expectations on each and every project.
From skin care and cosmetic products such as peel-off and spot treatment masks, to consumer products like pre-moistened sanitary wipes, Anthem’s product development and manufacturing line spans a diverse range of applications to meet consumer demand across diverse markets.
Through consistent and aggressive investment in technology, equipment, systems and processes, Anthem has expanded its capabilities so that no client need would be too complex or involved. As a result, Anthem’s clients experience reduced cost, enhanced speed to market and a product that exceeds revenue targets.