Argentina Square, Tehran – Iran
Tel: (+98) 86 42347460
Fax: (+98) 86 42347470
Founded as a family business in 1986, Tehran, Iran-based Zarrin Roya was initially a producer of baby feeding products. The company entered the hygiene market in 2000 due to huge market potential; Iran is young country with a median age of 30, and has more than three million babies using diapers and more than 21 million women using menstrual products, according to Mostafa Mizban, executive vice president, Zarrin Roya.
Today, Zarrin Roya offers hygiene products in three categories: baby care, feminine care and adult care. The baby diaper brand MyBaby launched in 2000. This diaper features ventilating outer layers, and its newest design is enhanced with chamomile extract to protect babies’ skin from allergic reactions. Along with standard sizes, MyBaby offers special sizes including size zero, uniquely designed for premature babies and 4+ for toddlers who are neither in the size 4 or 5 range anatomically. In 2017, Zarrin Roya launched the diaper brand CoComi, an economy brand available in normal (size 1 to 5) and economy packages (sizes 3, 4 and 5). In 2019 the company added baby pants to its portfolio.
Meanwhile, Zarrin Roya’s sanitary napkins under the My Lady brand launched in 2001, and its adult diaper brand Easy Life launched in 2009.
In response to recent market trends, Zarrin Roya is adding an ultra-line of pads to its feminine care category, and recently launched an adult pants diaper. “[This line] can help lots of people live easier and better,” says Mizban.
The hygiene market in Iran is quite developed with more than 90% penetration in baby diaper and sanitary pads, he adds. “Consumers are truly engaged with the category and smartly make choices. Local players are dominating the market, and there are only few international brands available.”
Zarrin Roya currently has plans to expand in Iraq, Pakistan and other CIS (Commonwealth of Independent States) and MENA (Middle East and North Africa) countries and already has a presence in some of these regions.
“We are a growing dynamic group, looking for opportunities inside and outside the country, believing in serving consumers with best-in-class quality products and services,” Mizban says. “We play with no limits.”