Nolu Cad. No:3 S¸ehitkamil / Gaziantep / Turkey
Tel: +90 342 357 0 357
Fax: +90 342 357 0 377
Altunkaya Group of Companies is a large business enterprise headquartered in Gaziantep, Turkey, operating in industries including health and hygiene, packaging, food and energy. Founded in 1980, Altunkaya Group has grown to nearly 2000 employees, operating in more than 50 countries and growing every year.
As Altunkaya Group’s Mahmood brand (coffee, tea and rice) became more popular among consumers in Middle Eastern markets, the company began pursuing new areas of business. After extensive market research, it saw a consumer need for hygienic products and entered the hygiene sector in 2006 under the Confy brand, focusing on Middle Eastern markets.
Lidersan is the hygiene producer within Altunkaya Group, comprised of two units: Lidersan Hygiene and Lidersan Packaging. Lidersan Hygiene’s manufacturing plant Lidersan Sa˘glık (Lidersan Healthcare) in Gaziantep has aimed to become a leader in the industry since its establishment and is reaching this goal through new investments including the installation of the latest technological machinery and equipment. With a total facility area of 52,000 m2, the site in Gaziantep is one of the top three largest diaper manufacturing facilities in Turkey, according to Ömer Ilter, supply chain manager, Lidersan.
After gaining popularity in the Middle East, Lidersan made the decision to expand production and open its second hygiene facility in this region. This facility is using latest technology for all equipment, Ilter says.
Today, Lidersan produces 2.5 billion baby diapers per year under the brands Confy, Potty Bebe, BabyLook, Swiss Baby and New Baby. In 2016 the company began producing feminine care pads and adult diapers under the brands Confy Lady and Confy Adult, respectively. It produces 400 million sanitary pads and 200 million adult diapers annually. In 2021, the company plans to launch baby pant diapers (200 million/year) and adult pant diapers (100 million/year). Lidersan also manufactures 50 million wet wipes per year. Since the Covid-19 pandemic began, it has met the needs of consumers with disinfectant wipes and anti-bacterial products.
Meanwhile, in order to produce hygiene components such as textile backsheets and film, products that are consumed by Lidersan Healthcare, Lidersan Ambalaj (Lidersan Packaging) started its production at the end of 2015.
The majority of the Altunkaya Group’s activities are in export channels—99% of sales are exports, with 70% of sales in the Middle East, 20% in Africa and 10% in other countries.
“Our products are sold more in less developed countries with low purchasing power,” Ilter explains. “The user structure in these regions consists of customers with reasonable prices but high quality expectations. We appeal to the regions where the customer feedback is very low, if our product isn’t received well the first time we see it as a direct customer loss. For this reason, we attach great importance to quality and error-free production.”
Despite large growth in the hygiene market, Ilter says the use of sanitary napkins and adult diapers is still below the world average in these regions with room to grow.