Tara Olivo, Associate Editor01.02.17
The global baby diaper market is expected to grow. Market growth is expected to reach a CAGR of 4.1% between 2016-2024, hitting a value of $70.4 billion at the end of 2024, a report from Persistence Market Research says. Volume wise, the research firm expects the market to register a CAGR of 3.5% over the forecast period.
Diaper manufacturers continue to see significant potential in Asia and other developing regions where living standards and disposable incomes are rising.
In China, increasing concerns over product safety as a result of the 2008 baby milk scandal have steered parents towards premium, foreign-produced diapers in the country’s urban areas. Imported premium products from Japan such as Kao’s Merries and Unicharm’s Moony diapers have found success in the world’s most populated country. High-demand for imported diapers in China has led companies such as Kao, Oji Holdings and Unicharm to expand their Japanese plants.
Although these makers are
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