• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Personal Care Wipes Respond to Change

    Spotlight on Spunlace

    Face Mask Market Report

    Biosphere Corporation: Expands into Baby Diaper Production in Ukraine

    Trends in Diapers: Sustainability, Natural Ingredients or Other Features?
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Believe Diapers Launch in U.S.

    Ontex Develops Smart Adult Diaper

    GDM Virtual Days to Showcase B6-W Red Machine

    Armbrust Expands Product Line Up

    Freudenberg Masks Gain FDA Approval
    Nonwovens Insights
    Online Exclusives
    Absorbent Core
    Adult Incontinence
    Antimicrobials
    Apparel
    Automotive and Transportation
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Believe Diapers Launch in U.S.

    Ontex Develops Smart Adult Diaper

    GDM Virtual Days to Showcase B6-W Red Machine

    Armbrust Expands Product Line Up

    Freudenberg Masks Gain FDA Approval
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunlace
    Thermal Bonded
    Wetlaid

    Armbrust Expands Product Line Up

    Spotlight on Spunlace

    Wolf Starts Up Meltblown Line

    Armbrust American Adds Meltblown Manufacturing

    Radici Adds Meltblown Line
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Non-Regulatory Face Mask Standard Approved

    Lotus Teknik to Add Wetlace Line

    Shemesh Adds U.S. Headquarters

    Domtar Sells Personal Care Unit

    Jacob Holm to Expand Spunlace Capacity in Candler
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Non-Regulatory Face Mask Standard Approved

    Techtextil to be Held in June 2022

    Armbrust American Adds Meltblown Manufacturing

    Techtextil, Texprocess Postponed to 2022

    Shemesh Adds U.S. Headquarters
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Shemesh Automation

    Schott & Meissner Maschinen- und Anlagenbau GmbH

    Cellulose Solutions LLC.

    Investkonsult Sweden AB

    Top Polymer Enterprise, LLC
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Russian Update

    Russian Diaper Market Recovers From Crisis

    Low saturation, increasing consumer demand should drive growth.

    Eugene Gerden, Russia Correspondent12.01.16
    The Russian market for diapers is steadily recovering from the effects of a crisis caused by the devaluation of the national currency—the ruble—and Western sanctions, according to recent statements of Denis Manturov, Russia’s Minister of Industry and Trade, who is responsible for the development of light industry in the Russian government.

    According to a recent report, presented by the ministry, the Russian diaper market is still far from full saturation, and the per capita consumption of diapers in Russia is significantly lower than in the U.S. and the European Union.

    That means that, in contrast to Western markets, the Russian market has strong potential for further growth and market statistics prove this theory. Last year Russian baby diaper sales grew 52% in value terms, compared to 2014, which was a catastrophic year for local diapers as well as multinational diaper producers who have operated in the country since the early 1990s.

    Currently, the Russian diaper market is estimated at RUB 27 billion ($300 million) in value terms and 2.5 billion in unit volume.

    According to the study, conducted by Industry and Trade ministry analysts, the level of saturation of the market is estimated by 30%. By 2020 the market should grow 30% both in volume and value terms.

    The main consumers of baby diapers in Russia are parents who have children under the age of one year (75%) as well as parents of children aged from 1 year to 3 years (23%).

    Currently the market is still dominated by global majors, however, in contrast to previous years, their leadership is not as  strong, as it was at the beginning of the 2000s when their marketshare varied in the range of 95%-98%. The financial crisis in Russia has reduced their share to the 80%-85% range and this trend currently continues to be seen. According to analysts of the Russian Association of Textile and Light Industry Producers, that became mainly due to the growth of domestic diaper production.

    In the meantime, the financial crisis in Russia has not resulted in a significant change of consumer preferences. Currently, about 90% of buyers continue to pay the most attention to the quality
    characteristics of the product—such as absorption, “breathable” properties, ease of use, as well as its package of exteriors.

    About 70% of the overall sales of diapers in Russia accounted for discounters. The remaining accounts for pharmacies and stores for children.

    In contrast to Western markets, the share of diapers for adults in the Russian market remains small, not exceeding 5%-7%, however there is a possibility that it may significantly grow during the next several years.

    In the meantime, Western diaper producers are aware of the ever growing competition from local manufacturers, considering measures for the recovery of their positions in the local market. This is mainly achieved through the increase of their advertising budgets, as well as investments in the promotion of their products in the domestic market.

    For example, according to Russian media reports, the advertising budget of Procter & Gamble (P&G) this year is expected to reach $75 million, which is slightly lower compared to last year’s figures of $78 million. Despite this decrease, the company will remain the biggest advertiser on Russian television and media resources, and a significant part of these funds will likely be devoted to promoting P&G’s diaper business.

    In addition, the company plans to expand its local production. According to recent statements from Gary Coombe, head of Procter & Gamble Europe, the European division of P&G, in January the company had officially launched a new line of diapers that are produced under the Pampers Premium Care brand at its Russian plant, and P&G has not ruled out the possibility of further expansion of its local production in the coming years.

    In the meantime, in addition to P&G, particular hopes on Russia are put by Kimberly-Clark, which in recent years has significantly increased its attention to the local market (along with Brazil) in an attempt to help it counter sluggish growth in developed markets. According to analysts of the Russian Association of Nonwovens Producers, this is quite understandable, as about half of Kimberly-Clark’s sales are outside the U.S.

    Related Russian Update

    • Russia Nonwovens Experiences Production Booms

      Biggest growth seen in SMS for medical materials
      09.11.20

    • Trade Wars Continue to Negatively Affect U.S.-China Nonwovens Trade

      Former Soviet territories could provide opportunities for U.S. producers
      02.07.20

    • Eastern Europe/Russia | Western Europe
      Italian Nonwovens Sector on Verge of Breakthrough

      Italian Nonwovens Sector on Verge of Breakthrough

      Industry set to benefit from machinery expertise
      11.08.19


    • Chinese Nonwovens Industry Aims for Massive Export Growth This Year

      Stagnant economy, lower yuan value have led producers to look outside of China for growth.
      Eugene Gerden 04.05.19

    • Kimberly-Clark, P&G Announce Expansion of Russian Business

      Kimberly-Clark, P&G Announce Expansion of Russian Business

      Global hygiene manufacturers respond to Eastern Europe’s growth prospects.
      Eugene Gerden, Contributor 03.15.19

    • Retail Chains May Provide Competition to Personal Care Manufacturers

      Retail Chains May Provide Competition to Personal Care Manufacturers

      ...
      Eugene Gerden, Russia Correspondent 10.08.18


    • German Nonwovens Industry on Verge of Steady Growth

      Nonwovens producers in the country are expanding.
      Eugene Gerden 05.04.18

    • Eastern Europe/Russia

      Russia Allows Parallel Imports, Posing Threat to Business of Major Diaper Producers

      Global producers could face serious difficulties doing business in the market.
      Eugene Gerden 03.02.18

    • Eastern Europe/Russia
      Russian Nonwovens Industry May Reach Historical Highs This Year

      Russian Nonwovens Industry May Reach Historical Highs This Year

      The nonwovens industry in the country has grown 35% thus far in 2017.
      Eugene Gerden 10.09.17


    • Diaper, Baby | Eastern Europe/Russia

      Leading Diaper Makers Make Appeal to Russian Government

      Producers call on officials to ease conditions for doing business in Russia.
      Eugene Gerden 03.27.17

    • China Eyes Massive Expansion in Russian Nonwovens Industry

      China Eyes Massive Expansion in Russian Nonwovens Industry

      ...
      Eugene Gerden 09.09.16

    • Feminine Hygiene | Western Europe

      Global Nonwovens Majors May Bear Significant Losses in Russia

      Government initiatives likely to influence establishment of local diaper makers.
      Eugene Gerden, contributing editor 04.12.16


    • Construction | Wipes

      Belarus May Become Center of Nonwovens Production in Eastern Europe

      Private, public efforts should lead to rapid increases in nonwovens production over the next five years.
      Eugene Gerden, contributing editor 03.16.16

    • Composite | India | Spunbond
      India Should Be New Global Center of 
Nonwovens Production

      India Should Be New Global Center of Nonwovens Production

      Government aid and growing consumer spending add up to great potential for this high population country.
      Eugene Gerden, contributing editor 09.13.15

    Trending
    • Fiber Bond VE3 Technology Inactivates SARS-CoV-2 In HVAC Filtration Systems
    • Believe Diapers Launch In U.S.
    • H&V Announces Price Increase
    • Lemu Group Engineers Mask-Making Machine
    • Citizens Provides $325 Million Senior Credit Facility To Nice-Pak
    Breaking News
    • Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    • Believe Diapers Launch in U.S.
    • Forbes Ranks Rockline Among Best U.S. Employers
    • H&V Announces Price Increase
    • Fiber Bond VE3 Technology Inactivates SARS-CoV-2 in HVAC Filtration Systems
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Personal Care Wipes Respond to Change
    • Spotlight on Spunlace
    • Face Mask Market Report
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Coatings World

    Latest Breaking News From Coatings World

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japan to Lead APAC Assisted Reproductive Technology Devices Market
    Portescap Slotless Brushless DC Motors Receive ISO 13485 Certification
    FDA Breakthrough Device Designation Given to MI Transcatheter Heart Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    High Purity New England Bolsters Biopharma Solutions Services
    AMRI Contributes to Efforts to Increase COVID-19 Vax Supply
    CatSci Opens New Site in UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Inahsi Naturals Achieves EU Compliance
    Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty
    Happi

    Latest Breaking News From Happi

    Clean Beauty Collective Supports EarthDay.org
    Freckle Pens Are Spot On!
    The Detox Market Partners with Good Face Project
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UFlex adds capacity in packaging films
    CEC expands into labels and packaging with Heidelberg
    ABG delivers Digicon Series 3 to UK printer
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Forbes Ranks Rockline Among Best U.S. Employers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    NuVasive Nabs Simplify Medical for $150M
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login