Linus Clausen, global brand innovation manager at SCA, says: “We have combined our experience as parents and diaper specialists with in-depth research, thorough testing and highly advanced product refinement to develop our new Libero Touch diapers – an utterly soft and skin-friendly innovation.”
Libero Touch is unique on the market and contains a new, very soft and ductile material that provides a better fit and movement around waist, hips and legs, preventing leakage and keeping the baby dry for a long period of time.
Maria Holmberg, global technical innovation manager at Libero’s innovation center, says: “During the first years of its life, a baby spends almost 24 hours a day in diapers, which means comfort and material quality are absolutely critical. All the materials and features have been carefully selected to provide total comfort and care for the baby.”
The diaper core consists of superabsorbents, which can capture and encapsulate up to 60 times their own weight. The portion of the diaper that is in contact with the baby's sensitive skin – the inner liner – is exceptionally soft and the outside is composed of a material with cotton feel that also breathes. The diaper is responsive and adapts to a child's every movement and has dual barriers to minimize the risk of leakage. This allows Libero Touch to be a pleasant, comfortable and dry experience for both children and parents.
The softness has been verified in both laboratory and consumer tests. “In a blind test Libero Touch achieved outstanding results with eight out of 10 parents agreeing that our product was softer than the competitor’s product,” says Holmberg.
The full assortment of Libero Touch is also dermatologically tested to guarantee that it is soft and gentle to the baby’s skin. As with all Libero diapers, the Touch assortment bears the Nordic Ecolabel (the Swan), which guarantees that the products meet stringent environmental and climate criteria.
The new diapers are available in all the Nordic countries. Other markets will follow later.