An Australian first, the new product is designed specifically to protect women during sport. With a super-absorbent Flexfit Core that has been shaped to mold and contour to the body as it moves, the new Ultrathins are designed to keep women comfortable and protected during even their most vigorous workout.
The Sport Ultrathin pads will also have “stay in place” wings, and a breathable quick-dry cover that is noticeably thinner and discreet.
The Sport Ultrathins are the second product in the U by Kotex active range, joining U by Kotex Sport Liners, which were launched in 2013 and are designed for out of period use to help keep women fresh and dry during workouts.
Gabrielle Davidson, senior brand manager for the U by Kotex brand says, “We know that exercise plays a big role in the lives of many Australian women. While most women will not let their period stop them from working out, many are concerned that their current pads aren’t able to stand up to the challenge, and end up compromising their work-out because of this. To enable women to forget their pad, feel confident and just concentrate on their workout, we’ve developed new U by Kotex Sport Ultrathins.”