Americhem Inc., a color and additive masterbatch supplier to the nonwoven industry, unveiled its mBrace softening additive at the RISE Conference in Colorado. The company says mBrace is a first-of-its-kind softening technology that can be combined with color and other additives to provide a cost-effective, multi-attribute masterbatch.

“There has been an ongoing need for a globally available softening additive specifically designed for nonwovens, and Americhem is thrilled to offer a cost-effective solution to our customers,” says Robert Baldy, nonwovens market manager, Americhem. “Confirmed by subjective testing, mBrace offers superior softness compared to its nearest competitive product, while delivering the ease of use and outstanding processability expected from Americhem’s additives and masterbatches.”

Americhem’s mBrace softening additive is customizable, allowing nonwoven producers to set their desired softness levels. It is ideal for any nonwoven application where softness is desired, including health and hygiene products, apparel, medical products, battings and backings, packaging and upholstery.