2013 Nonwovens Sales: $150 million
Peter Longo, chairman and COO; Scott Tesser, president and CEO; Rich Noble, CFO and treasurer; Dan Kamat, vice president, industrial textile division; Shaile Dusaj, director industrial marketing and sales; Keith Martin, industrial business vice president; Gerry Welkley, national sales manager; Dave Reaman, director filtration services
Needlepunch, thermal bonded, chemical bonded, high lofts, heat activated adhesive coatings, specialty finishes and composites
Apparel interlinings, automotive fabrics, medical, fabric softener substrates, furniture and bedding, filtration, vinyl substrates, home furnishings, wipes, hygiene, footwear, roofing and construction, filtration
Recent news from New Jersey-based Precision Custom Coatings (PCC) include machinery upgrades aimed at increasing capacity, expansion into new filtration areas and movement into new Asian markets. As it waits for these recent efforts to bear fruit, the company reported modest 4% sales growth in 2013.
Of its $150 million sales in 2013, about 60% were on the industrial side of its business, split fairly evenly, from a revenue standpoint, between its three main markets—filtration, bedding and automotive.
By volume, however, the company’s filtration business, which it entered five years ago, was markedly larger due to the commodity nature of many of the areas PCC currently targets. This is set to change, however, as the company begins introducing more technical products featuring higher MERV ratings.
President and CEO Scott Tesser says the company first entered filtration through commodity areas like HVAC and other less sophisticated markets to build a strong customer base. Higher-end filtration areas can be harder to enter and gain acceptance.
“It’s taken some time for our customer base to get comfortable with our filtration products but we have grown this business both with existing and new customers,” he says. “We feel we are ready to go into these new markets.”
Meanwhile, PCC’s automotive business has grown in recent months due to aggressive marketing efforts, customer growth and a new coating technology that allows manufacturers to run molds more quickly and cleanly.
Tesser says the company has begun looking to Asia for growth opportunities in filtration and automotive. Currently, the total sum of PCC’s apparel business, representing the remaining 40% of corporate sales, is based in Asia.
“This business hasn’t changed much. We are maintaining market share and now we are hoping to bring our filtration and automotive business there through the network that we have set up.”
PCC’s third industrial business, bedding, is its most profitable business, due to flame retardant regulations that exist in the mattress industry. “If it weren’t for the flame retardant statutes, we wouldn’t be in the bedding industry,” Tesser says. “That was huge for us.”
Also benefiting this business was the addition of a new airlaid line, capable of making high loft bedding applications. The new line, PCC’s first foray into this technology, was added in late 2012 at its Totowa, NJ headquarters where it replaced an old needlepunch line that was no longer needed after line upgrades allowed the company to produce product more efficiently.