Newcomers and veterans offer parents new choices when it comes to diapering their babies
This week, e-commerce site Brandless launched its own disposable diaper brand made from wood pulp and sustainably managed forests. It is chlorine-, bleach- and fragrance-free and printed with non-toxic, water-based inks. They join a number of brands that are offering similarly, simplified products.
In 2012, the Honest Company was founded and soonafter launched a diaper that was the first to specify where they were sourced. The latest versions of the diapers, which are latex-, fragrance- and chlorine processing-free, also features a SAP that incorporates renewable materials.
Target's latest private label diaper offering Cloud Island does not mention ingredients specifically but the brand's accompanying baby wipes are described as 99% water- and plant-based.
Featuring seasonal designs and original prints, Parasol diapers are hypoallergenic and free of alcohol, bleach, chlorine, dyes, parabens, phthalates, latex and heavy metals.
Made of non-GMO certified corn and bamboo, Poof diapers offer the benefit of biodegradability. They are inherently anti-bacterial without the use of external lotions or creams.
Ontex's subscription-based diaper brand, Little Big Change, are described as healthy nappies without toxic or irritating substances. They are hypoallergenic and completely free of chlorine, perfume, lotion, latex, parabens and polyethylene.
In partnership with First Quality, Amazon.com entered the natural baby care market last year with the Earth + Eden brand which are free of latex, chlorine and adhesives and feature a cotton band and non-toxic inks.
No GMOs, soy, nuts, phthalates, sulfacts, synthetic fragrances or additives is how the Made Of brand describes its diapers which won't aggravate sensitive skin.
Not only does Abby + Finn offer chlorine- and fragrance-free diapers using sustainability sourced pulp, the brand donates 30 diapers to families in need for each subscription box it sells.
In February 2018, Procter & Gamble became the first multi-national brand to develop an alternative diaper product. Developed by a scientists and new mom, Pampers Pure Protection diapers are free of chlorine bleaching, lotion, parabens and rubber and have been accredited skin safe by the Skin Health Initiatives.