From organic cotton pads to sports-specific sanitary items, the femcare market has seen a spate of introductions this year.
SCA debuted Roll.Press.Go, a sanitary feminine pad disposal solution, late last year. Roll.Press.Go was created in an effort to make the disposal of sanitary products more discreet. The new wrapper offers a hygienic solution to disposing femcare products as it has self-sealing edges on all sides. By rolling up the used napkin in the wrapper, and pressing the edges to seal it in, the pad will be tightly secured on all sides when it’s thrown away or brought along.
Organyc, which manufactures a line of certified organic cotton femcare items, recently launched First Days Maternity Pads. The pads are made of 100% organic cotton, specifically created for a woman’s delicate skin after childbirth. They offer ultra-absorbency for heavy flow in the first days after delivery. The pad’s breathable and biodegradable protective film allows air to circulate, helping to heal and reduce the risk of infection.
This summer, the Honest Company made its debut in femcare with a line of GOTS (Global Organic Textile Standard) certified organic cotton pads, liners and tampons. Pads are available in regular and super absorbencies, while liners are available in a standard size and in a thong option. Honest’s tampons are available with or without a compact plant-based applicator. The new femcare line is hypoallergenic and is made without rayon, fragrances, deodorants, dyes, phthalates, pesticide residues, glycerol tricaprylate, chlorine or chlorine dioxide processing.
P&G’s Tampax Pocket Pearl is a new pocket-sized option of Tampax Pearl that offers women and girls discretion and protection at the same time. Tampax Pocket Pearl offers the same protection as the full-size Tampax Pearl tampon, but has a compact applicator. It is the only compact tampon with the unique Built-In Backup Braid designed to send fluid back into the core, providing protection in a way some tampons don’t. New Tampax Pocket Pearl also features FormFit technology to better eliminate the gaps that cause leaks.
Edgewell Personal Care’s Playtex Sport brand introduced its first ever pads and liners designed with Sport Level Protection to the feminine care market. The brand previously offered Playtex Sport Tampons. With the introduction of the new ultra-thin pads and liners, women now have a variety of feminine care options designed with innovative technology including thin and flexible FlexFit design that twists and turns with the body, OdorShield technology that neutralizes odors before they start, and Qwik-Dry technology that quickly pulls in fluid and wicks moisture away, allowing women to feel dry, fresh and confident.
Kimberly-Clark's U by Kotex brand has introduced U by Kotex Security Ultra Thin pads with 3D Capture Core, a one-of-a-kind center that locks away wetness to help stop leaks, along with new Xpress DRI, a cover with fast absorption. The new 3D Capture Core and Xpress DRI cover are also found on U by Kotex CleanWear Ultra Thin pads. The new pads feature uniquely shaped wings for a secure fit and an ultra thin, four-layer absorbent system for seriously dry protection.
Kimberly-Clark Australia and New Zealand recently launched new U by Kotex Sport Ultrathins, thin and flexible ultrathin pads designed specifically for women who enjoy keeping fit, having fun and leading an active lifestyle, but are concerned that their current pad doesn’t provide the protection they need. With a super-absorbent Flexfit Core that has been shaped to mold and contour to the body as it moves, the new Ultrathins are designed to keep women comfortable and protected during even their most vigorous workout. The Sport Ultrathin pads also have “stay in place” wings, and a breathable quick-dry cover that is noticeably thinner and discreet.