01.01.02
Location: Totowa, NJ
Sales: $57 Million
Description: Key Personnel
Peter Longo, chairman and COO; Scott Tesser, president and CEO; Rich Noble, CFO and treasurer; Dan Kamat, vice president, Industrial Textile Division
Plant Location
Totowa, NJ
Processes
Needlepunched, thermal bonded, chemical bonded, heat activated adhesive coatings, specialty finishes
ISO Status
ISO 9001 (March 2001)
Major Markets
Apparel interlinings, automotive fabrics, medical, fabric softener substrates, furniture and bedding, filtration, vinyl substrates, home furnishings, wipes, hygiene, footwear
Business at roll goods producer Precision Custom Coatings, Totowa, NJ, is on track for future growth in terms of both sales figures and global penetration. With a strong commitment toward reinvestment, a diversification of products and a global sales strategy, PCC is stronger than ever, according to company executives.
“Sales have been increasing steadily,” explained Peter Longo, company chairman and COO. “Even through this period of price pressures from overseas as well as competition.”
At the heart of PCC’s strategy for future growth is diversifying its end use markets. With a strong history in apparel interlinings, PCC has been branching out into industrial segments in recent years. These segments include automotives, filtration and home furnishings. While interlinings continue to comprise approximately 90% of PCC’s total sales, the company has been aggressively exploring industrial niche applications. PCC just completed a government project and has launched successfully a product to handle nuclear waste. During the past several months, PCC has developed several commercial composite products using nonwovens, knits and membranes along with its existing coating expertise and lamination process. These products are sold in markets such as medical/healthcare, automotives, furniture and other specialty end uses. “We realize that it takes longer to penetrate industrial markets because we have to go through certain procedures and meet certain requirements and specifications,” Mr. Longo explained. “However, once the products are qualified by customers, they enjoy longer product cycles.”
Another way that PCC is diversifying itself is through the addition of new manufacturing capabilities. The company’s second needlepunched line, which came onstream in March 2001, is already operating at full capacity, and PCC is scheduled to add a third line in October. Additionally, PCC plans to add two new lines, created through proprietary technology, in May 2003. While executives declined to release details on these lines, Mr. Longo did say that the two lines could produce nonwovens separately or in tandem to create a complete range of new and unique products for the company. “It is specifically designed by us to put us into new markets,” he explained. “It’s a multipurpose, versatile machine that shows that we are starting to be bullish about our business.”
These investments, combined with the company’s move to purchase its manufacturing facility in Totowa, NJ—a site that has to date been leased—represent an $18 million investment in the company this year alone.
In other investment news, the company inaugurated its first foreign manufacturing site near Mexico City, Mexico in July. Mr. Longo would not comment on the manufacturing capabilities available at this site and said only that it would help boost PCC’s business in Central America, North America and Europe. Speaking of the global market, PCC’s current sales are split evenly between the U.S. and the rest of the world. Key markets for the company continue to be South America and Asia but sales are growing evenly around the world, particularly on the interlinings side of the business.
In the future, PCC will rely on several strategies, including adding skilled workers, increasing and diversifying its manufacturing operations, being creative in product development and working with its end users, to generate growth. “We are just trying to partner with our customers and satisfy their needs most efficiently,” Mr. Longo explained.
Looking toward the nonwovens industry as a whole, Mr. Longo predicts that big changes are in store for the future. “As prices continue to come down, larger companies won’t be able to maintain their high overheads,” he said. “At the same time, the companies that are well established with the right equipment will survive. We are already at a turning point.”
Sales: $57 Million
Description: Key Personnel
Peter Longo, chairman and COO; Scott Tesser, president and CEO; Rich Noble, CFO and treasurer; Dan Kamat, vice president, Industrial Textile Division
Plant Location
Totowa, NJ
Processes
Needlepunched, thermal bonded, chemical bonded, heat activated adhesive coatings, specialty finishes
ISO Status
ISO 9001 (March 2001)
Major Markets
Apparel interlinings, automotive fabrics, medical, fabric softener substrates, furniture and bedding, filtration, vinyl substrates, home furnishings, wipes, hygiene, footwear
Business at roll goods producer Precision Custom Coatings, Totowa, NJ, is on track for future growth in terms of both sales figures and global penetration. With a strong commitment toward reinvestment, a diversification of products and a global sales strategy, PCC is stronger than ever, according to company executives.
“Sales have been increasing steadily,” explained Peter Longo, company chairman and COO. “Even through this period of price pressures from overseas as well as competition.”
At the heart of PCC’s strategy for future growth is diversifying its end use markets. With a strong history in apparel interlinings, PCC has been branching out into industrial segments in recent years. These segments include automotives, filtration and home furnishings. While interlinings continue to comprise approximately 90% of PCC’s total sales, the company has been aggressively exploring industrial niche applications. PCC just completed a government project and has launched successfully a product to handle nuclear waste. During the past several months, PCC has developed several commercial composite products using nonwovens, knits and membranes along with its existing coating expertise and lamination process. These products are sold in markets such as medical/healthcare, automotives, furniture and other specialty end uses. “We realize that it takes longer to penetrate industrial markets because we have to go through certain procedures and meet certain requirements and specifications,” Mr. Longo explained. “However, once the products are qualified by customers, they enjoy longer product cycles.”
Another way that PCC is diversifying itself is through the addition of new manufacturing capabilities. The company’s second needlepunched line, which came onstream in March 2001, is already operating at full capacity, and PCC is scheduled to add a third line in October. Additionally, PCC plans to add two new lines, created through proprietary technology, in May 2003. While executives declined to release details on these lines, Mr. Longo did say that the two lines could produce nonwovens separately or in tandem to create a complete range of new and unique products for the company. “It is specifically designed by us to put us into new markets,” he explained. “It’s a multipurpose, versatile machine that shows that we are starting to be bullish about our business.”
These investments, combined with the company’s move to purchase its manufacturing facility in Totowa, NJ—a site that has to date been leased—represent an $18 million investment in the company this year alone.
In other investment news, the company inaugurated its first foreign manufacturing site near Mexico City, Mexico in July. Mr. Longo would not comment on the manufacturing capabilities available at this site and said only that it would help boost PCC’s business in Central America, North America and Europe. Speaking of the global market, PCC’s current sales are split evenly between the U.S. and the rest of the world. Key markets for the company continue to be South America and Asia but sales are growing evenly around the world, particularly on the interlinings side of the business.
In the future, PCC will rely on several strategies, including adding skilled workers, increasing and diversifying its manufacturing operations, being creative in product development and working with its end users, to generate growth. “We are just trying to partner with our customers and satisfy their needs most efficiently,” Mr. Longo explained.
Looking toward the nonwovens industry as a whole, Mr. Longo predicts that big changes are in store for the future. “As prices continue to come down, larger companies won’t be able to maintain their high overheads,” he said. “At the same time, the companies that are well established with the right equipment will survive. We are already at a turning point.”