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    Online Exclusives

    A New Day for Hygiene

    Reusable products continue to offer a more sustainable option for consumers and category growth for manufacturers

    A New Day for Hygiene
    Thinx Teens, a new line of reusable period underwear
    08.01.22
    Women have more choices than ever when it comes to period care. After decades of little or no new product formats, new entrants to the category are launching products that can offer the same fit and performance as disposable pads or tampons, while offering a more sustainable, and maybe even more comfortable, alternative.
     
    New technologies—both woven and nonwovens—as well as innovation in absorbent fibers have allowed reusable hygiene products to be as effective in preventing leaks and odors as disposables with a much lower environmental impact. One disposable pad takes between 500-800 years to biodegrade and each year 20 billion pads and tampons are adding to North American landfills. Meanwhile, these reusable garments, when cared for properly, can last up to two years or longer.
     
    During the past several years, a number of new companies have cropped up offering so-called period panties and other reusable leak-proof apparel products that can be laundered and reused like regular undergarments. These products don’t only offer a new discreet way of handling menstruation and bladder leakage.

    “Period and leak-

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