As the global disposable wipes market has been seeing considerable growth, consumers are calling for calls from consumers for ingredient transparency and enhanced functionality are now also on the rise. According to a Reportlinker study, growing consumer demand for naturally sourced, gentle and environmentally friendly products contributes to the premiumization of the disposable wipes market. The eco-friendly aspect enhances the competitiveness of biodegradable wipes against traditional personal care and cleaning products, such as reusable cloth. While more consumers are looking for functional biodegradable and natural products, brands are also finding ways to ensure product performance and secure competitiveness in the market.
A brand’s competitive edge in wipes comes from high performance products that consistently ensure cleanliness. Therefore, brands consider strength, absorbency and touch as well as additional properties like biodegradability when choosing fibers. Wood-based cellulosic fibers represent a strong alternative to synthe
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