• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Biosphere Corporation: Expands into Baby Diaper Production in Ukraine

    Trends in Diapers: Sustainability, Natural Ingredients or Other Features?

    Baby Diapers: A Changing Market

    Ultrasonics for Nonwovens

    Hygiene Machinery Review
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Armbrust American Adds Meltblown Manufacturing

    First Quality Launches Incognito by Prevail

    Essity Launches Reusable Underwear Product

    Techtextil, Texprocess Postponed to 2022

    Ontex Honored for Mask Production
    Nonwovens Insights
    Online Exclusives
    Absorbent Core
    Adult Incontinence
    Antimicrobials
    Apparel
    Automotive and Transportation
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Armbrust American Adds Meltblown Manufacturing

    First Quality Launches Incognito by Prevail

    Essity Launches Reusable Underwear Product

    Shemesh Adds U.S. Headquarters

    TZMO USA, Special Needs Group Form Partnership
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunlace
    Thermal Bonded
    Wetlaid

    Armbrust American Adds Meltblown Manufacturing

    Radici Adds Meltblown Line

    Biosphere Corporation: Expands into Baby Diaper Production in Ukraine

    Nonwovens Industry’s Top 10 Breaking News Stories of 2020

    Jacob Holm to Expand Spunlace Capacity in Candler
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Shemesh Adds U.S. Headquarters

    Domtar Sells Personal Care Unit

    Jacob Holm to Expand Spunlace Capacity in Candler

    Nice-Pak to Construct New Facility in Mooresville, IN

    United Sewing Automation Produces U.S.-Sourced and Manufactured PPE Face Masks
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Armbrust American Adds Meltblown Manufacturing

    Techtextil, Texprocess Postponed to 2022

    Shemesh Adds U.S. Headquarters

    Domtar Sells Personal Care Unit

    Record Mask Production from BelEmsa
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Investkonsult Sweden AB

    Shemesh Automation

    Fagus GreCon, Inc

    Omya International AG

    Mechanical Specialties, Inc.
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Live From Shows

    Euromonitor Presentation Focuses on Adult Care Wipes

    There’s nearly $10 billion in estimated untapped potential in both retail adult incontinence products and in personal care wipes

    Related CONTENT
    • What does a Calendering Machine do?
    • Super Strong Inks Survive Tough Environments
    • Shemesh Adds U.S. Headquarters
    • Shemesh Automation Expands US Footprint With The Purchase of a New Facility in Green Bay, WI
    • The Nonwovens Institute to Host Virtual Spunbond and Meltblown Course
    08.26.20
    During World of Wipes, Svetlana Uduslivaia, head of Research at Euromonitor International, lectured on the global market for personal care wipes, with a focus on adult care wipes.

    Talking about the adult incontinence category as a whole, Uduslivaia notes in 2020, the market tracker continues to see the uptake in demand in retail adult incontinence, which led to the strong category performance on the already positive trend globally in retail.

    Euromonitor’s most recent quarterly update released in late July does show somewhat slower growth, but still healthy growth, for the adult incontinence category in 2020 and going forward primarily because of the impact on the economies, consumers household incomes, depressed incomes and high levels of unemployment, Uduslivaia says. “If we are to take into account the Covid-19 impact and further potential recessionary trends that might impact the category even further,” she adds.

    As far as wipes, Euromonitor continues to see a spike in demand for personal care wipes as consumers are increasing their hygiene routine at home, and as a result many categories have been benefitting through this. “However, if Covid-19 economic fallout continues along recessionary trends and we continue to see household incomes affected by those macroeconomic trends then we are likely to see downward pressure on the category, households will be evaluating their spending priorities and will have to pull back or look for more affordable options,” she says.

    According to Uduslivaia, adult incontinence and wipes are two categories of disposable hygiene that require already fairly sizable and stable per capita disposable income for consumers or households to enter the categories. She then touched on income thresholds for consumers to enter these categories. Developed markets, she said, are well above these thresholds, but many developing markets are still facing challenges when it comes to adult incontinence consumption and wipes consumption. Two countries she referenced were China and India, where Chinese and Indian income levels show a big difference. “In China the income levels are gradually allowing categories to develop and grow, while India still falls far behind in terms of incomes, posing challenges for the category growth driving household consumption of these products and also problems of balancing affordability with the need for profit margins.”

    According to Euromonitor, there is nearly USD$10 billion in estimated untapped potential in both retail adult incontinence products and in personal care wipes. “That is a lot to consider when we talk about organic growth, when we talk about incremental sales, and when we talk about long term potential and growth,” Uduslivaia says.

    Looking at personal care wipes in particular, the current segmentation focuses a lot on baby, cosmetics, and some other wipes categories. “But there are wider opportunities that exist within adult care wipes, in retail in particular, and that’s beyond current online, heavily skewed access via online channels and beyond the institutional channels,” she adds. “Typically we know that adult incontinence and instances of adult incontinence increase with age. However as the awareness of incontinence as a condition has been on the rise, we’re looking at younger age groups looking at adult incontinence, engaging with brands in the industry and looking for more information. So there is certain potential there to establish that communication earlier to increase the awareness and to drive consumption of retail adult incontinence products including adult care wipes.”

    Meanwhile, in discussing consumer needs and wants in adult care wipes, Uduslivaia touched on several points. First is that wipe sheet size matters, especially when adult care wipes are used for the purpose it initially was designed. Another focus for consumers is moisture, “Too much moisture or too little moisture—it has to be just right,” she reports.

    According to Euromonitor, consumers using adult care wipes also typically criticize heavily scented wipes. Uduslivaia notes some consumers say scents can be too overpowering, but in some cases they’re concerned about allergies—either their own allergies or the allergies of people they’re taking care of. Other consumer concerns she touched on deal with wipe thickness, price, packaging and flushability.

    This presentation, along with all World of Wipes presentations, will be available for viewing over the next 12 months.
    Suggested For You
    What does a Calendering Machine do? What does a Calendering Machine do?
    Super Strong Inks Survive Tough Environments Super Strong Inks Survive Tough Environments
    Shemesh Adds U.S. Headquarters Shemesh Adds U.S. Headquarters
    Shemesh Automation Expands US Footprint With The Purchase of a New Facility in Green Bay, WI Shemesh Automation Expands US Footprint With The Purchase of a New Facility in Green Bay, WI
    The Nonwovens Institute to Host Virtual Spunbond and Meltblown Course The Nonwovens Institute to Host Virtual Spunbond and Meltblown Course
    Baby Diapers: A Changing Market Baby Diapers: A Changing Market
    The Private Label Market The Private Label Market
    Glatfelter to Buy G-P Glatfelter to Buy G-P's U.S. Operations
    Cintas Launches Surface Disinfecting and Hand Sanitizing Wipes Cintas Launches Surface Disinfecting and Hand Sanitizing Wipes
    Iris Ohyama to Expand Mask, Wipes Production Iris Ohyama to Expand Mask, Wipes Production
    Zep Expands Supply of Disinfectant Wipes Zep Expands Supply of Disinfectant Wipes
    Nonwovens Industry’s Top 10 Breaking News Stories of 2020 Nonwovens Industry’s Top 10 Breaking News Stories of 2020
    Glatfelter Nonwoven Substrate Earns Fine to Flush Certificate Glatfelter Nonwoven Substrate Earns Fine to Flush Certificate
    Jofo Focuses on Expansion Jofo Focuses on Expansion
    Hello Bello to Begin Diaper Manufacturing in Waco Hello Bello to Begin Diaper Manufacturing in Waco

    Related Live From Shows

    • World of Wipes Day 2 Kicks Off

      Presentations focus on consumer perspectives
      08.26.20

    • Davik Promotes Splice Detection Tape

      Tape developed for nonwovens production lines requiring detection and removal of splicing
      08.26.20

    • Lonza Disinfectant Ingredients Secure EPA Approval for Surface Use Against SARS-CoV-2

      Twelve disinfectant ingredients approved
      08.26.20


    • Asahi Kasei Offers Sustainable Nonwoven

      Bemliese is 100% biodegradable
      08.26.20

    • Elsner Highlights Automated Converting Solutions

      Full production lines for wipes include ENR-1000 and ENR-G3
      08.26.20

    • Shemesh Exhibits Turnkey Round Wipes Lineup

      Offers range of packaging equipment
      08.26.20


    • Suominen to Boost EU Capacity

      Company will upgrade, restart existing line in Italy
      08.25.20

    • Andritz Sells Spunlace Asset in China

      Zhejiang Baoren Hezhong Technology to start new line in 2021
      08.25.20

    • All-Virtual World of Wipes Conference Kicks Off Today

      A range of topics will be presented through Thursday
      08.25.20


    • Speaking with…World of Wipes Chair Jan O’Regan

      Ms. O’Regan discusses the planning of this year’s virtual conference
      08.25.20

    • WOW Innovation Award Finalists to Present Tomorrow

      Winner will be announced on Thursday at 4 p.m.
      08.25.20

    • WOW On-Demand Features a Range of Topics

      Pre-taped presentations complement live presentations during World of Wipes
      08.25.20


    • Virtual Wipes Academy Taking Place During WOW

      INDA’s Chris Plotz discusses the wipes training course
      08.25.20

    • INDA to Hold All Virtual WOW

      Three-day event will stream live to attendees
      08.19.20

    • Virtual Wipes Academy to Kick Off WOW

      INDA's Plotz to lead workshop
      08.19.20

    Trending
    • Honeywell Delivered 225 Million Masks In December
    • Essity Launches Reusable Underwear Product
    • Techtextil, Texprocess Postponed To 2022
    • Domtar Sells Personal Care Unit
    • TFP Acquires PV3 Technologies
    Breaking News
    • Lemu Group Engineers Mask-Making Machine
    • Armbrust American Adds Meltblown Manufacturing
    • P&G Reports 8% Sales Increase
    • Wemy Donates PPE to Teaching Hospital
    • First Quality Launches Incognito by Prevail
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Biosphere Corporation: Expands into Baby Diaper Production in Ukraine
    • Trends in Diapers: Sustainability, Natural Ingredients or Other Features?
    • Baby Diapers A Changing Market
    • Ultrasonics for Nonwovens
    • Hygiene Machinery Review
    • The Private Label Market
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    FrieslandCampina Launches Biotis Immune Health Ingredient
    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Ingredient Manufacturers Discuss the E-Sports Market
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Neurent Medical Closes $25 Million Series B Financing
    Alcon Releases PRECISION1 for Astigmatism Contact Lenses in U.S.
    FDA OKs Canon Medical's AI-Powered, 90cm Bore CT
    Contract Pharma

    Latest Breaking News From Contract Pharma

    WDSrx Expands Warehouse Network
    Piramal Inks Clinical Supply Deal with Theratechnologies
    Recipharm Signs Manufacturing Deal with Enzymatica
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Weleda Celebrates 100 Years By 'Opening' Its Gardens
    TBM Offers New Turnkey Range—Cocoon Skin
    Happi

    Latest Breaking News From Happi

    Ipsy Adds New Personal Care Brand
    John Masters Organics Rolls Out Roll-On Fragrances
    Weleda Celebrates 100 Years of Beauty
    Ink World

    Latest Breaking News From Ink World

    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    THIMM Group Installs 1st Koenig & Bauer CorruFLEX
    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Soma partners with Moore & Moore in US
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Lemu Group Engineers Mask-Making Machine
    Armbrust American Adds Meltblown Manufacturing
    P&G Reports 8% Sales Increase
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Former Medtronic Exec Appointed Zimmer Biomet's Chief Transformation Officer
    SeaSpine Launches Regatta Lateral Plates
    RIVANNA Launches Second-Generation Accuro With Thoracic Functionality
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login