06.17.25
Flushable wipes brand Dude Wipes is diving into the toddler trenches with its latest launch: LiL' Dude Wipes – flushable wipes built to handle tiny cheeks and huge messes.
Available now on shelves nationwide and online at Walmart.com, LiL' Dude Wipes marks the brand's debut in the toddler care aisle with full in-store and online support.
Designed to tackle everything from messy potty training to big-kid cleanups, LiL' Dude Wipes grow with your child every step of the way. Made for kids ages two to 10, LiL' Dude Wipes bring the same toilet-safe, plant-based clean Dude Wipes is known for— for the next generation of dudes.
"Jeff, Ryan and I becoming dads gave us a whole new appreciation for the chaos of parenting—especially the wild ride of potty training," says Sean Riley, CEO & co-founder of Dude Wipes. "LiL' Dude Wipes were born because it all starts on the potty—but the mess doesn't stop there. From those first toilet tries to big-kid independence, these wipes are built to handle every stage. Because during potty training and beyond, every wipe counts—and you shouldn't need a whole roll to clean one hole."
Like all Dude Wipes, LiL' Dude Wipes are flushable and made with 99% water and plant-based ingredients like aloe vera and vitamin E. They're hypoallergenic, phenoxyethanol-free, and contain no parabens, phthalates, dyes, chemical binders, or alcohol. Whether it's potty training "oopsies," public restroom panic, or backseat blowouts, LiL' Dude Wipes are gentle enough for little cheeks and strong enough for toddler streaks. Parents can choose from two options: classic Fragrance Free or Bubble Bum, a juicy bubble gum-scented wipe that makes cleanup just a little more fun.
"We're excited to bring LiL' Dude Wipes to Walmart," says Ryland Allen, vice president, Baby, Walmart U.S. "Dude Wipes continues to bring innovation to new categories that our customers love."
With $220 million in retail sales last year, a scrappy squad of just 35, and more than 9.1 billion butts wiped, Dude Wipes continues to shake up the personal care aisle – now for the smallest dudes in the game. LiL' Dude Wipes can be found exclusively in store and online at Walmart nationwide, retail starting at $3.97.
Available now on shelves nationwide and online at Walmart.com, LiL' Dude Wipes marks the brand's debut in the toddler care aisle with full in-store and online support.
Designed to tackle everything from messy potty training to big-kid cleanups, LiL' Dude Wipes grow with your child every step of the way. Made for kids ages two to 10, LiL' Dude Wipes bring the same toilet-safe, plant-based clean Dude Wipes is known for— for the next generation of dudes.
"Jeff, Ryan and I becoming dads gave us a whole new appreciation for the chaos of parenting—especially the wild ride of potty training," says Sean Riley, CEO & co-founder of Dude Wipes. "LiL' Dude Wipes were born because it all starts on the potty—but the mess doesn't stop there. From those first toilet tries to big-kid independence, these wipes are built to handle every stage. Because during potty training and beyond, every wipe counts—and you shouldn't need a whole roll to clean one hole."
Like all Dude Wipes, LiL' Dude Wipes are flushable and made with 99% water and plant-based ingredients like aloe vera and vitamin E. They're hypoallergenic, phenoxyethanol-free, and contain no parabens, phthalates, dyes, chemical binders, or alcohol. Whether it's potty training "oopsies," public restroom panic, or backseat blowouts, LiL' Dude Wipes are gentle enough for little cheeks and strong enough for toddler streaks. Parents can choose from two options: classic Fragrance Free or Bubble Bum, a juicy bubble gum-scented wipe that makes cleanup just a little more fun.
"We're excited to bring LiL' Dude Wipes to Walmart," says Ryland Allen, vice president, Baby, Walmart U.S. "Dude Wipes continues to bring innovation to new categories that our customers love."
With $220 million in retail sales last year, a scrappy squad of just 35, and more than 9.1 billion butts wiped, Dude Wipes continues to shake up the personal care aisle – now for the smallest dudes in the game. LiL' Dude Wipes can be found exclusively in store and online at Walmart nationwide, retail starting at $3.97.
