06.17.25
Essity is partnering with Tesco stores in the U.K. to bring its Issviva menopause-care line to 100 stores and online in a one-year trial. Co-created with more than 40,000 U.K. women and experts, Issviva includes food supplements, intimate care products and targeted wellness solutions for menopausal women.
Essity first launched the Issviva brand in 2022 as a direct-to-consumer platform.
“At Essity, we’ve always broken new ground in health and hygiene – and this is no exception,” says Nicola Conway, Commercial Director at Essity. “Working closely with Tesco, there is a huge growth potential in this area, driven by insight, unmet need and changing consumer expectations.”
On the educational side, Issviva features an online academy with clinical studies, alongside a lifestyle magazine with practical advice on topics like fashion for hot flushes or rebuilding confidence. Issviva’s team engages with healthcare professionals, conducting research with GPs to understand what women discuss during appointments and where they are on their menopause journey – insight that informs both product development and educational content.
“Women’s health can’t be an afterthought – and through Issviva, we’re giving menopause the visibility and credibility it deserves,” adds Conway. “Working with Tesco is a major milestone, and together we’re laying the foundations for a dynamic, high-growth category with the power to transform lives.”
Essity first launched the Issviva brand in 2022 as a direct-to-consumer platform.
“At Essity, we’ve always broken new ground in health and hygiene – and this is no exception,” says Nicola Conway, Commercial Director at Essity. “Working closely with Tesco, there is a huge growth potential in this area, driven by insight, unmet need and changing consumer expectations.”
On the educational side, Issviva features an online academy with clinical studies, alongside a lifestyle magazine with practical advice on topics like fashion for hot flushes or rebuilding confidence. Issviva’s team engages with healthcare professionals, conducting research with GPs to understand what women discuss during appointments and where they are on their menopause journey – insight that informs both product development and educational content.
“Women’s health can’t be an afterthought – and through Issviva, we’re giving menopause the visibility and credibility it deserves,” adds Conway. “Working with Tesco is a major milestone, and together we’re laying the foundations for a dynamic, high-growth category with the power to transform lives.”
