10.28.22
Approximately 500,000 children aged 5-16 are prone to bedwetting in the U.K., yet the topic remains a taboo for 4 out of 5 (79%) parents that are on this journey with their children. They often find discussing the subject openly, a challenge due to fear of judgement. These feelings can lead to stress and worry, as both parent and child may not know where to turn for help. In fact, 85% of parents wish people spoke more openly about it. To launch their new Ninjamas range of absorbent pyjama pants, designed to help manage bedwetting, Pampers is opening the conversation to help provide parents and children with the reassurance and comfort that they need on this topic.
While most children outgrow bedwetting (medically known as Nocturnal Enuresis) by the time they are five years old, it may continue for some and can be more common than most people think. Bedwetting is the process of involuntary urination, which occurs when a child is asleep and is the second most frequent condition experienced at childhood. Despite this, over half (64%) of parents say that there is not enough information available to them on the topic.
To kickstart an open, honest conversation amongst parents, Pampers is hosting a live discussion with parenting community, The Motherload. Bedwetting is one of the biggest parenting concerns expressed on forums but often parents are afraid to talk about it openly. This live stream panel discussion led by broadcaster Sarah-Jane Crawford, alongside pediatrician, television presenter and author, Dr. Ranj Singh and founder Kate Dyson, aims to abate the fears, guilt and misconceptions surrounding bedwetting. Community case studies will also be shared as well as live questions, tips, and tricks to help parents effectively manage bedwetting in children.
Nicole Hallak, Pampers brand director for UK and Ireland says; "Pampers are committed to making baby's world better and that doesn't stop as they grow. Children develop at different rates and may still need our support. If they are experiencing bedwetting, it's important for them, and their parents, to know that it's not their fault. By raising awareness on bedwetting and talking more openly, we can continue to ensure families feel supported, reassured and well-informed as they go through the bedwetting journey."
New Ninjamas Pyjama Pants are a medical device to help manage bedwetting. They are designed to offer up to 12 hours of protection for children aged 4-12 and feature a 360° FormFit Belt which flexes and stretches to fit older kids like regular underwear. Ninjamas are available in sizes 4-7 years and 8-12 years at most major retailer stores.
While most children outgrow bedwetting (medically known as Nocturnal Enuresis) by the time they are five years old, it may continue for some and can be more common than most people think. Bedwetting is the process of involuntary urination, which occurs when a child is asleep and is the second most frequent condition experienced at childhood. Despite this, over half (64%) of parents say that there is not enough information available to them on the topic.
To kickstart an open, honest conversation amongst parents, Pampers is hosting a live discussion with parenting community, The Motherload. Bedwetting is one of the biggest parenting concerns expressed on forums but often parents are afraid to talk about it openly. This live stream panel discussion led by broadcaster Sarah-Jane Crawford, alongside pediatrician, television presenter and author, Dr. Ranj Singh and founder Kate Dyson, aims to abate the fears, guilt and misconceptions surrounding bedwetting. Community case studies will also be shared as well as live questions, tips, and tricks to help parents effectively manage bedwetting in children.
Nicole Hallak, Pampers brand director for UK and Ireland says; "Pampers are committed to making baby's world better and that doesn't stop as they grow. Children develop at different rates and may still need our support. If they are experiencing bedwetting, it's important for them, and their parents, to know that it's not their fault. By raising awareness on bedwetting and talking more openly, we can continue to ensure families feel supported, reassured and well-informed as they go through the bedwetting journey."
New Ninjamas Pyjama Pants are a medical device to help manage bedwetting. They are designed to offer up to 12 hours of protection for children aged 4-12 and feature a 360° FormFit Belt which flexes and stretches to fit older kids like regular underwear. Ninjamas are available in sizes 4-7 years and 8-12 years at most major retailer stores.
