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    Breaking News

    iD Intime Absorbent Underwear Voted Product of the Year

    Ontex underwear offers protection, discretion and style

    02.19.20
    Ontex Group's iD Intime absorbent underwear range for women has been voted product of the year 2020 in the incontinence product category in Belgium. Voted Product of the Year is awarded based on online voting results and quality tests by Belgian consumers. The consumer panel chose iD Intime as their winner over other incontinence products thanks to its combination of safety and comfort with discretion and femininity.


    Estimates indicate that between 25-45% of women will develop urinary incontinence during their lifetime. It can negatively impact their quality of life, cuasing feelings of anger and embarrassement, a loss of self-confidence and, in the long term, lead to avoidance of social gatherings. The iD Intime slogan, "I choose to feel feminine," is based on these insights and echoed strongly with consumers in the test panel.


    "We wanted to offer a solution that makes women feel protected, confident and feminine at the same time," says Annick De Poorter, research and development and quality of the Ontex Group. "iD Intime looks and feels like normal underwear, giving women peace of mind while boosting their self-confidence. Ontex's iD Intime allows women  to live their lives without worrying about urniary incontinence."


    iD Intime was launched in Belgium in May 2019. It is a new range of thin absorbent underwear with optimal absorption and double anti-leak cuffs. The underwear is not only feminine and discreet, it features a trendy low waist and provides up to 10 hours of freshness thanks to its advanced odor control system.
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      Domtar Completes Sale of Personal Care Business

      Unit was acquired by American Industrial Partners
      Tara Olivo, associate editor 03.02.21

    • Adult Incontinence
      Ontex Develops Smart Adult Diaper

      Ontex Develops Smart Adult Diaper

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      02.18.21


    • Adult Incontinence | North America

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      Triple W Launches Next Generation Personal Bladder Sensor

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    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Mergers and Acquisitions | North America
      Domtar Sells Personal Care Unit

      Domtar Sells Personal Care Unit

      Private equity firm buys business in $920 million deal
      01.08.21

    • Adult Incontinence | Feminine Hygiene

      Essity Announces Proposal to Increase Ownership in Asaleo

      Essity is currently the largest shareholder of the Australian hygiene company
      12.10.20


    • Adult Incontinence | Shows/Events

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    • Adult Incontinence
      NorthShore Launches Megamax Tab-Style Brief Color Collection

      NorthShore Launches Megamax Tab-Style Brief Color Collection

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      11.02.20


    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Middle East/North Africa

      Essity Divests Partly Owned Company in Tunisia

      Company divests 49% stake in Sancella Tunisia to the other owner Sotup
      10.21.20

    • Adult Incontinence

      Essity Launches Tena SmartCare

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    • Adult Incontinence

      PBE Names Andrew Stocking as President and CEO

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      10.20.20

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