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    Breaking News

    Freedonia Releases Wipes Study

    Demand for all wipes is forecast to grow 3.1% per year to $3.7 billion in 2023

    Freedonia Releases Wipes Study
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    10.21.19
    According to a new study from The Freedonia Group, an international industrial research company, demand for wipes used in healthcare settings is expected to increase 3.8% per year to $594 million in 2023. Gains will be driven by: robust growth in hard surface disinfectant wipes sales, following concerns over the risk of cross-contamination and HAIs; continued adoption of wipes over alternative products, such as cloth rags and paper towels; advances in product innovation, encouraging new adoptions of wipes as well as higher pricing and market value; and an aging population and increasing need for senior care

    According to analyst Chad Henry, “The risk of cross-contamination and HAIs will encourage the further adoption of disinfectant wipes products over alternatives such as reusable cloth rags and paper towels.”

    Compared to these alternatives, wipes are perceived as superior disinfectant products because they are designed for a single use (unlike cloth rags) and are more likely to allow disinfectants to rest on surfaces long enough to kill all germs present. These trends and more are analyzed in Wipes, published by The Freedonia Group.

    Demand for all types of wipes is forecast to expand 3.1% per year to $3.7 billion in 2023. Private label premiumization and diversification will impact volume and value growth in major markets, including baby wipes. Pricing increases in many markets reflect innovations in substrates and the use of natural formulations, which raise product value. Industry goals pertaining to flushability, dispersibility, sustainability, and effective disinfection will encourage product development.
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    Related Breaking News

    • Wipes

      Sani Professional Sanitizing and Disinfecting Products Approved by EPA

      Three products receive approval for the SARS-CoV-2 efficacy claim
      Tara Olivo, associate editor 03.04.21

    • Wipes
      Dr. J

      Dr. J's Disinfectant Wipes Approved for Distribution in CA

      Brand earned approval from the California Department of Pesticide Regulations
      03.02.21

    • Wipes

      U.S. Nonwovens Rebrands as Radienz Living

      Name change reflects diversity of company
      Karen McIntyre, editor 03.01.21


    • Wipes

      Forbes Ranks Rockline Among Best U.S. Employers

      Wet wipes producer ranked No. 69 among the best midsized companies
      02.25.21

    • Wipes

      Citizens Provides $325 Million Senior Credit Facility to Nice-Pak

      Credit facility will be used to refinance existing debt and enhance liquidity as the company expands production
      02.24.21

    • Carded/Carding | Market Data | Medical

      Freedonia Releases Study on Carded Nonwovens

      Nonwovens used in medical applications accounted for 9% of carded nonwovens sales in 2019
      02.19.21


    • Wipes
      Papel Aralar Starts Up Flushable Wipes Line

      Papel Aralar Starts Up Flushable Wipes Line

      Wipes material is completely plastic free
      02.09.21

    • Facilities/Capacity | North America | Spunlace | Wipes

      Berry Global to Invest $70M to Address Ongoing Wipes Shortage

      New Spinlace line expected to start up in the March 2023 quarter
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    • Turkey | Wipes
      Lotus Teknik to Add Wetlace Line

      Lotus Teknik to Add Wetlace Line

      Flushable wipes line to be installed in Turkey
      02.02.21


    • Wipes

      PDI Launches Clinical Size Wipes

      New size ideal for smaller medical equipment
      01.28.21

    • Wipes
      Albaad Disinfectant Wipes Earn EPA Approval

      Albaad Disinfectant Wipes Earn EPA Approval

      Cleanitize Disinfecting wipes kill the virus that causes Covid-19
      01.28.21

    • Wipes
      Nice-Pak Receives EPA Approval for Disinfecting Wipes

      Nice-Pak Receives EPA Approval for Disinfecting Wipes

      Wet wipes producer also relaunches and expands Nice 'N Clean Brand
      01.27.21


    • Facilities/Capacity | North America | Wipes

      Rockline to Invest $18 Million in Arkansas

      New equipment will include high capacity wet wipe production lines at three sites
      01.27.21

    • Eastern Europe/Russia | Spunlace | Wipes

      Minet Adds Spunlace Line in Romania

      Andritz line will serve numerous wipes, hygiene markets
      01.22.21

    • Filtration | Market Data

      Freedonia Tracks Filtration Market

      Nonwovens demand for filtration applications is expected to climb 2.7% annually
      01.14.21

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    CURRENT ISSUE

    South East Asia 2021

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