07.24.19
Simplifying the visitor journey was the goal of Technical Absorbents as it embarked upon the design of its new website. The Superabsorbent SAF fiber and fabric manufacturer recently launched its new online portal – ExploreSAF.com – which has been developed by its marketing agency Bluestorm Design Ltd.
“Our website is one of the first opportunities we have to showcase our company and superabsorbent technology,” explains marketing manager Anita Bemrose.
“Visitors can access the website via products or applications, the navigation and content has been improved, and videos have been integrated where possible to bring our SAF technology alive.
“The addition of a Live Chat facility allows us to start engaging with visitors earlier. They can simply click on the Live Chat button, send us a message, and we can respond online in real time during office hours.
“Ultimately the website will be multilingual as we aim for visitors to be able to interact with the website in the language they select. As a global supplier, this is extremely important.”
“Our website is one of the first opportunities we have to showcase our company and superabsorbent technology,” explains marketing manager Anita Bemrose.
“Visitors can access the website via products or applications, the navigation and content has been improved, and videos have been integrated where possible to bring our SAF technology alive.
“The addition of a Live Chat facility allows us to start engaging with visitors earlier. They can simply click on the Live Chat button, send us a message, and we can respond online in real time during office hours.
“Ultimately the website will be multilingual as we aim for visitors to be able to interact with the website in the language they select. As a global supplier, this is extremely important.”