As part of an ongoing effort to showcase the awe-inspiring, barrier-breaking stories of women across the country, Secret will enlist up to 10 women to tell their personal stories of strength and fortitude in a series that will air across various platforms, including digital and Secret’s social channels, throughout 2019.
“As a leading brand for women, Secret knows that women are strongly and boldly taking on high-stress moments, relentlessly pursuing progress for themselves and other women, and courageously pushing through barriers on a daily basis,” says Sara Saunders, associate brand director for Secret. ”Not only does Secret work to protect them from the physical sweat they may face in the process, we as a team are committed to telling real stories from women that will inspire all women to stand up and take pride in their strength.”
Starting today, Secret is calling on women to proudly share their best “All Strength, No Sweat” stories via Instagram. The brand’s panel of “judges” – including brand leaders and influencer partners – will elevate the stories of women’s most daring, inspiring, strength-without-sweat feats for inclusion in upcoming marketing efforts.