“U by Kotex is launching the With U, She Can program because we believe that a woman's period should never stand in the way of her progress. Period,” says Amber Akisanya, brand manager for U by Kotex. “The reality is that for millions of women a period is doing just that.”
One in five low-income women report missing work, school or similar events due to lack of access to period supplies. These instances were linked to reported feelings of embarrassment, disappointment and depression.
“Through the support of the With U, She Can program, we will work together to shed light on the consequences that the lack of access to period products can have on the lives of individuals, and inspire others to take steps to address period poverty in their communities,” adds Joanne Samuel Goldblum, CEO of Alliance for Period Supplies. “Because of the multi-year commitment from U by Kotex, the Alliance for Period Supplies and our allied programs will be able to serve thousands of individuals who currently face challenges in accessing the period products they need.”
U by Kotex has provided the Alliance for Period Supplies with an initial donation of 2 million products this year and is committed to similar donations each year for the next three years of its founding sponsorship. Throughout the year, select retail partners will also team up with U by Kotex to increase that initial commitment, linking purchases of U by Kotex products to an additional donation to reach even more individuals in need.
U by Kotex and Alliance for Period Supplies are proud to recognize activist Nadya Okamoto, founder of the nonprofit organization PERIOD, as an inaugural donation recipient. PERIOD has established itself as a leader in addressing period poverty - working to drive the public conversation around menstruation and menstrual equity.
“Through my work, I’ve seen the negative impacts of lack of access to period products, including stretching product usage and use of substitute products like toilet paper, or even cardboard and socks,” says Nadya Okamoto. “People treat periods as a taboo topic. But periods are natural, and menstrual hygiene is necessary. I’m partnering with U by Kotex to bring awareness to this necessary conversation.”