The sector growth is driven by aging population. It is expected that the global population of over 60s will increase by 56% to 1.4 billion people by 2050. Moreover, technological developments will facilitate the market development.
This report aims to provide an overview of the market size as well as the demographic factors driving demand for incontinence products. It also covers the economics of incontinence products. It focuses on incontinence in older age groups rather than those affecting children and adults under the age of 60.
In addition, the report presents key market opportunities players should be exploiting in the incontinence sector; some of which include taking advantage of the direct-to-consumer market online, and providing incontinence as part of a one-stop shop' approach to long-term care.