In household care wipes, 32% of sales are tied to dry wipes, primarily due to the floor care segment. In this application, wipes are often used to lift away light soils such as dust and small amounts of dirt without the help of a solvent or surfactant. This is often due to an electrostatic charge that can attract and hold dust and other small particles.
There are significant differences in the market shares of the several segments of the personal care wipes market, depending on whether market share is measured in value or in volume terms. By volume, baby wipes accounted for about 82% of personal care wipes in 2016, while in value terms they accounted for only 67% of the segment.