10.10.16
Kimberly-Clark Australia's Huggies brand has been awarded by CANSTAR Blue, a customer satisfaction research and ratings business, with having the most satisfied customers in 2016 in the Baby Wipes category. CANSTAR Blue represents the consumer products rating side of Canstar - Australia and New Zealand’s premier research and expert ratings agency, working with more than 30,000 products and more than 300 brands.
To produce these ratings for baby wipes, CANSTAR Blue surveyed more than 1000 moms and dads across Australia, inviting their feedback on the baby wipes they most recently bought and used. Seven leading brands featured in the results, including the private label offerings from the major supermarkets, however only Huggies achieved a five-star review from parents for overall baby wipe satisfaction.
CANSTAR Blue identified the following drivers of customer satisfaction in order of priority for parents:
This is the fourth time Kimberly-Clark Australia has been recognised by CANSTAR Blue, with the Huggies brand taking out the Parents Pick for Baby Wipes in 2012, Snugglers Nappies being awarded CANSTAR Blue ‘Most Satisfied Customers Award’ for Disposable Nappies for 2015 and Kleenex Tissues voted as one of the big name brands Australians simply couldn’t do without in 2016.
To produce these ratings for baby wipes, CANSTAR Blue surveyed more than 1000 moms and dads across Australia, inviting their feedback on the baby wipes they most recently bought and used. Seven leading brands featured in the results, including the private label offerings from the major supermarkets, however only Huggies achieved a five-star review from parents for overall baby wipe satisfaction.
CANSTAR Blue identified the following drivers of customer satisfaction in order of priority for parents:
- Moisture and effectiveness
- Value for money
- Ease of opening and dispensing
- Strength and thickness
- Scent
This is the fourth time Kimberly-Clark Australia has been recognised by CANSTAR Blue, with the Huggies brand taking out the Parents Pick for Baby Wipes in 2012, Snugglers Nappies being awarded CANSTAR Blue ‘Most Satisfied Customers Award’ for Disposable Nappies for 2015 and Kleenex Tissues voted as one of the big name brands Australians simply couldn’t do without in 2016.