Tara Olivo, associate editor08.06.15
In April, I wrote about the growth of nonwoven facial sheet masks. To briefly sum up what they are, nonwoven sheet masks are a beauty trend that originated in Korea and are saturated with serums or lotions. Having cutouts for the eyes, nose and mouth, they lie on the face and offer a relatively quick shot of hydration and nourishment to the skin.
With the increasing popularity of the at-home beauty treatment—celebrities are posting pictures all over social media with their mask-clad faces and top beauty mags are churning out lists of their top five—nonwovens producers are creating face-friendly substrates for the masks.
Recently, I tested one out to see what the fuss was all about—SK-II’s Skin Signature 3-D Redefining Mask.
SK-II’s mask has a separate top and bottom (many other masks on the market are one full piece). It was completely saturated with serum and was easy to put on: after applying the top portion of the mask, I applied the bottom mask, pulled the two sides of the bottom portion up and connected them to each side of the top mask, giving the bottom area of my face a lift.
After about 20 minutes, I peeled the mask off and, as per the instructions, massaged the remaining serum into my skin. There was a lot of serum left over on my face, so I’d only do this treatment before bed to give the serum ample time to fully saturate.
While I didn’t notice any major changes to my complexion (I was told I’d notice more of a difference after using a mask once or twice per week), it was nice giving my skin a quick pump of hydration and giving myself a few minutes to relax. With the hefty price tag for the SK-II mask—6 sheets for $150—I probably won’t experience the differences anytime soon, but there are plenty of other facial mask options available at different price ranges from brands like MaskerAide ($24 for four), Sephora ($6 each), Dr.Jart+ ($32 for five), and more.
Here’s a look at a few celebrities who have added masks to their beauty regimen:
With the increasing popularity of the at-home beauty treatment—celebrities are posting pictures all over social media with their mask-clad faces and top beauty mags are churning out lists of their top five—nonwovens producers are creating face-friendly substrates for the masks.
Recently, I tested one out to see what the fuss was all about—SK-II’s Skin Signature 3-D Redefining Mask.
SK-II’s mask has a separate top and bottom (many other masks on the market are one full piece). It was completely saturated with serum and was easy to put on: after applying the top portion of the mask, I applied the bottom mask, pulled the two sides of the bottom portion up and connected them to each side of the top mask, giving the bottom area of my face a lift.
After about 20 minutes, I peeled the mask off and, as per the instructions, massaged the remaining serum into my skin. There was a lot of serum left over on my face, so I’d only do this treatment before bed to give the serum ample time to fully saturate.
While I didn’t notice any major changes to my complexion (I was told I’d notice more of a difference after using a mask once or twice per week), it was nice giving my skin a quick pump of hydration and giving myself a few minutes to relax. With the hefty price tag for the SK-II mask—6 sheets for $150—I probably won’t experience the differences anytime soon, but there are plenty of other facial mask options available at different price ranges from brands like MaskerAide ($24 for four), Sephora ($6 each), Dr.Jart+ ($32 for five), and more.
Here’s a look at a few celebrities who have added masks to their beauty regimen: