Nonwovens Industry
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Hassan Group


Istanbul, Turkey
www.hassangroup.com
2011 Nonwovens Sales: $128 million

Plants: Istanbul and Tekirdag, Turkey

Processes: Web Forming Technologies: airlaid, carded, spunlaid; Bonding Technologies: needle punched, air-through bonded, calender bonded, chemical bonded, resin bonded

Brands: Hygenius, for ADL (acquisition distribution layer) from Merkas—for baby diapers, sanitary napkins and adult incontinence products; Polybond spunbond

Lines: More than 15 nonwoven web forming lines and more than 50 converting and finishing lines, including several other extrusion, film and lamination lines in the group companies. Additionally, Hassan Group converts nonwoven waddings and interlinings in its own quilting and home textiles divisions. Trade, insurance and construction are other activities of Hassan Group.

Major Markets: Artificial leather (backing), automotive, carpet (underlay), construction (geotextiles), filtration, footwear, furniture and bedding, household (wipes), hygiene and medical, ready-to-wear, technical textiles, white goods (isolation)

A diversified group of manufacturing companies active in textiles, nonwovens and automotive components, Hassan Group serves European, Middle Eastern, African, South American and Russian markets. The company is divided into five roll goods producing companies (Siteks, Hassan, Telasis, Aksis and Merkas), which together produce nearly 100,000 tons of nonwovens per year, as well as three converter companies (Haspas, Catsis and Pelsan). Teksis, Teksis D.T. and Siteks D.T. are the local and foreign import and export companies of the group. Additionally, two other companies (Avitus in insurance and Grandis in construction) operate outside the nonwovens production, converting and trading scope of the group.

Concerning roll goods production, Siteks, founded in 1980, produces 50,000 tons of nonwovens per year, with a range of 200-3,000 gsm in cut sheets, rolls and die cuts. Hassan, founded in 1985, produces 20,000 tons per year, with a range of 50-2,500 gsm in cut sheets, rolls and die cuts. Founded in 1995, Telasis currently produces 12,000 tons of nonwovens per year, offering 10-80 gsm in rolls. Aksis (2010) produces 6,000 tons of spunlaid nonwovens per year (9-150 gsm in rolls). Lastly, Merkas (2010) produces 9,000 tons of air-through bonded nonwovens with a range of 25-120 gsm in slitted or spooled rolls.

As for the group’s converting companies, Haspas (1998) produces nonwoven quilted roll goods and home textiles; Catsis (1995) produces molded and die cut nonwoven parts for automotive and white goods; Pelsan (2007) produces 25,000 tons of polyethylene film laminated textiles per year, with a range of 24-104 gsm in slitted rolls.

Hassan Group traces its history to the migration of its founder, Hasan Sisman, from his hometown to Istanbul in 1928. After serving as an apprentice to a cotton fluffer, he started quilting blankets by hand in 1937. During World War II, shortage in imports of cotton padding emerged and he began producing cotton padding by hand. After the war, he bought a used wooden carding machine and increased capacity. His brothers later joined him to handle the broadening business, which expanded with five lines till 1966. In the 1970s they produced wadding for bedding and automotive industries.

The private foundation of Hasan Sisman turned to a family business and institutionalized in the 1980s with the company Siteks Incorporated. In 1991, his brothers abdicated and founded their own companies. After his death in 1996, Hasan Sisman’s five sons took over management of the company and started to extend the business, laying a foundation of diversified capabilities. Today, with its 13 companies, Hassan Group shares its created values in nonwoven, trade, service and construction industries with its second and third, generation family members and professional teams.

Through technological investments, quality certificates, environmental consciousness and social responsibility, Hassan Group has become one of the leading nonwoven producers in the world.

“With the support of committed professional staff and high capacity state-of-the-art lines and laboratories, Hassan Group has given good account to itself in providing its clients with the best possible services,” says Hakan Sisman, deputy general manager of Merkas.

Hassan Group places great emphasis on research and development, he adds. “That’s why continuously necessary improvements of both innovative product developments and manufacturing processes are carried out relentlessly.”

Sustainability is top-of-mind for the company, translating to development of biodegradable products that combine natural fibers and green chemistry using modern techniques, such as thermal bonding, needlepunching, calendering, printing and laminating.

In recent investment news, Hassan Group purchased a needlepunch line for Hassan and an airlaid line for Siteks. Merkas and Aksis also made new investments in 2011. According to Sisman, Merkas began running the first air-through bonded high loft nonwoven line for baby diapers, sanitary napkins and adult incontinence products in Turkey. Meanwhile, Aksis started spunbond production, mainly supplying the breathable film company Pelsan.

“Now we have most of the supplementary products for hygienic applications to better serve our customers,” says Sisman. “We have the widest card for thermal bonded soft top sheet, high loft air-through bonded acquisition distribution layer, breathable and non-breathable textile backsheet.”

In January 2013 the company will begin production of a new textile backsheet line at Pelsan. The company is also considering adding a new spunbond line, a new air-through bonding line and other opportunities. “In the future, our aim is to be the main supplier for more companies all over the world and to add different products to our portfolio with new investments,” notes Sisman. 

Istanbul, Turkey
www.hassangroup.com
2012 Nonwovens Sales: $147 million
 
Plants: Istanbul and Tekirdag, Turkey
 
Processes: Web Forming Technologies: airlaid, carded, spunlaid; Bonding Technologies: needlepunched, thermal bonded, air-through bonded, calender bonded, chemical bonded, resin bonded
 
Brands: Hygenius for ADL (acquisition distribution layer) from Merkas for baby diapers, sanitary napkins and adult incontinence products; Polybond spunbond
 
Lines: More than 15 nonwoven web forming lines and more than 50 converting and finishing lines, including several other extrusion, film and lamination lines in the group companies. Additionally, Hassan Group converts nonwoven waddings and interlinings in its own quilting and home textiles divisions. Trade, insurance and construction are other activities of Hassan Group.
 
Applications: Artificial leather (backing), automotive, carpet (underlay), construction (geotextiles), filtration, footwear, furniture and bedding, household (wipes), hygiene and medical, ready-to-wear, technical textiles, white goods (isolation)
 
Hassan Group’s nonwovens operations serve European, Middle Eastern, African, South American and Russian markets. The company is divided into five roll goods producing companies (Siteks, Hassan, Telasis, Aksis and Merkas), which together produce nearly 100,000 tons of nonwovens per year, as well as three converter companies (Haspas, Catsis and Pelsan).
 
Concerning roll goods production, Siteks, founded in 1980, produces 50,000 tons of nonwovens per year, with a range of 200-3000 gsm in cut sheets, rolls and die cuts. Hassan, founded in 1985, produces 20,000 tons per year, with a range of 50-2,500 gsm in cut sheets, rolls and die cuts. Founded in 1995, Telasis currently produces 12,000 tons of nonwovens per year, offering 10-80 gsm in rolls. Aksis (2010) produces 6000 tons of spunlaid nonwovens per year (9-150 gsm in rolls).
 
Lastly, Merkas, which is one of Hassan Group’s latest investments having begun production in 2011, produces 9000 tons of air-through bonded nonwovens with a range of 25-120 gsm in slitted or spooled rolls. The company uses the through-air bonding process to manufacture high loft nonwovens to be used as acquisition distribution layer (Surge Layer) and top sheets in the production of baby diapers, sanitary napkins and adult incontinence products.
 
Hassan Group’s history can be traced back to nonwoven cotton wadding production in the 1930s. In 1992 the group entered the hygiene industry when it began manufacturing household use nonwoven cleaning cloths. In 1995, it expanded its production to include carded and thermal-bonded nonwovens; the softness and performance of which are especially important in the production of baby diapers, sanitary napkins and adult incontinence products. In 2007, the group began manufacturing breathable and non-breathable nonwoven laminated films for the hygiene and medical industries. In 2010, Hassan Group invested in spunbond nonwoven technologies, thus establishing Turkey s first integrated spunbond, film and lamination facilities.
 
In 2011, Hassan Group strengthened and diversified its place in the hygiene industry by introducing the Hygenius brand high loft nonwovens along with its through-air bonded soft top sheet manufacturing capabilities; another first in Turkey.
 
With state-of-the-art technology and a high level of experience, Hygenius nonwovens provide best-in-class volume and fiber structure to assure optimal fluid management for excellent dryness.
 
Hygenius products can be delivered in pancake, spool or step winded rolls in various fiber structures, basis weights and colors to fulfill the diverse needs of its customers.
 
Total sales of the nonwovens related companies were $147 million in 2012.
 
The two young companies of the group, Merkas Inc. and Aksis are experiencing positive growth while there is also an increase in the use of existing capacity in all companies the group reports.
 
Asked if his company was satisfied with its results last year, Hakan Sisman, deputy general manager of Merkas, says while yes, the group produced satisfying results, there is room for more growth. “Operating in the current economic and political atmosphere has been challenging,” he says.
 
Sisman says that the group has increased some more focus on the automotive, hygiene and geotextile sectors. In terms of new investments, he says several lines have been added to existing capacities.
 
“Hassan started another carding and needlepunching line for the automotive market while Siteks started another airlaid line for automotive and white goods,” says Sisman. “Merkas has extended its slitting and spooling capacity while spunbond producer Aksis added a new SMS line with a capacity over 6000 tons annually and will start production in November 2013.
 
“In the first quarter of 2014, a new carding line will start up at Merkas for high loft air through bonded nonwovens used in baby diapers, sanitary napkins and adult incontinence products. The company will have an additional capacity of 7000 tons annually in this area.”
 
There are also other investments besides nonwovens. The breathable fi lm and laminates producer company Pelsan also made a new line investment to meet the increasing demand particularly in hygienic applications.
 
In terms of regional operation, the group exports about 40% of its production. “We are mainly active in the Middle East, North Africa, Eastern Europe and Russia,” says Sisman. “Moving forward our target is to extend activities in Europe and Russia.”
 
On the research front, Sisman says Hassan’s main goal is to create more synergy in the group. “This will help to bring out more new materials created by diversified materials made by Hassan Group companies with a combined R&D effort,” he says. “Several projects are up and running.”