Tena, SCA's global incontinence brand, is now targeting China. At the end of March 2009, the TENApilot launch was kicked off with a meeting in Gangzhou, South China's largest city.

"We are looking forward to a great journey ahead for Tena to be China's number one incontinence brand in the future,"said Daniel Huang, SCA's regional director for incontinence care in North Asia.

The launch was followed with the introduction of www.tena.cn. "Like in many other places, incontinence is still considered taboo by lots of people here in China. We hope the website can provide visitors a comfortable and relaxing environment by normalizing incontinence in an open way,"said Suk Hee Kim, marketing director for incontinence products in China.