11.24.14
Global hygiene and forest products company SCA debuted Roll.Press.Go, a sanitary feminine pad disposal solution. The company created Roll.Press.Go in an effort to make the disposal of sanitary products more discreet.
Roll.Press.Go offers a hygienic solution to disposing feminine care products as it has self-sealing edges on all sides. By rolling up the used napkin in the wrapper and pressing the edges to seal it in, the pad will be tightly secured on all sides when it’s thrown away, or brought along. According to the company, the disposal of used sanitary pads is ranked as the number one stress point by women.
“Women often wrap the pads in toilet paper to hide them in the bin or even bring them with them in their handbags,” says Brit Fagerland, global brand innovation manager within Feminine Care and part of the innovation team behind the development. “Based on these consumer insights, the team within SCA conceptualized the idea and tested the concept and product solution of Roll.Press.Go with very strong results.”
“Many women roll their towels so the behavior already exists,” says Ulrika Persson, senior global technical innovation manager within Feminine Care and also part of the innovation team. “With Roll.Press.Go, we offer a much better solution for women so they can go on with their lives anywhere and anytime feeling confident with their disposal solution.”
The Roll.Press.Go has been tested among several markets and showed that the convenience, hygiene and discretionary messages with being able to seal pads works in most markets. As a first step, the solution has been launched in Europe and MEIA.
Roll.Press.Go offers a hygienic solution to disposing feminine care products as it has self-sealing edges on all sides. By rolling up the used napkin in the wrapper and pressing the edges to seal it in, the pad will be tightly secured on all sides when it’s thrown away, or brought along. According to the company, the disposal of used sanitary pads is ranked as the number one stress point by women.
“Women often wrap the pads in toilet paper to hide them in the bin or even bring them with them in their handbags,” says Brit Fagerland, global brand innovation manager within Feminine Care and part of the innovation team behind the development. “Based on these consumer insights, the team within SCA conceptualized the idea and tested the concept and product solution of Roll.Press.Go with very strong results.”
“Many women roll their towels so the behavior already exists,” says Ulrika Persson, senior global technical innovation manager within Feminine Care and also part of the innovation team. “With Roll.Press.Go, we offer a much better solution for women so they can go on with their lives anywhere and anytime feeling confident with their disposal solution.”
The Roll.Press.Go has been tested among several markets and showed that the convenience, hygiene and discretionary messages with being able to seal pads works in most markets. As a first step, the solution has been launched in Europe and MEIA.