Breaking News

Bostik launches ad campaign in Paris

March 4, 2014

Adhesive company Bostik has launched its new brand identity campaign with a bold outdoor ad that features a giant gecko clinging to the side of a nine-story Paris building on a route traveled by millions of motorists each day. It launched the ad on the Paris ring road en route to the airport. The advertisement, which measures 12.6 x 19.5 meters, features the Bostik gecko, an animal selected for the company’s new brand positioning because of its bonding abilities, which allow it to cling to and run up almost any surface. The attention-grabbing ad features the gecko from Bostik’s logo with a headline that states, “Sticks everything, everywhere!"
  • Filtration 2016 Preview

    Filtration 2016 Preview

    Tara Olivo, Associate Editor||November 7, 2016
    A record number of exhibitors will showcase their innovations in Philadelphia for the 25th anniversary of the conference and

  • Filtration Market Report

    Filtration Market Report

    Tara Olivo, Associate Editor||November 7, 2016
    Opportunities across many categories fuel activity in the industry.

  • Meltblown Nonwovens Report

    Meltblown Nonwovens Report

    Karen McIntyre, Editor||November 7, 2016
    Diverse technology offers opportunities in a range of markets.