10.01.13
Three Procter & Gamble brands were named among the world’s most valuable by brand consulting firm Interbrand .
Interbrand publishes its “Best Global Brands” list annually, identifying and examining the top 100 most valuable brands globally.
Pampers, Gillette and Duracell—all owned by Cincinnati-based P&G—were listed among top brands like Apple, Google and Coca-Cola.
Pampers was listed at 29th, with a value of $13.035 billion and moving up five spots from its ranking of 34th in 2012.
This year, Apple knocked Coca-Cola from the top spot. Coca-Cola held the No. 1 position for 13 consecutive years and is now ranked No. 3 while Google jumped to No. 2.
Interbrand’s Best Global Brands methodology was the first of its kind to become ISO certified. It analyzes the many ways a brand benefits an organization, from delivering on customer expectations to driving economic value.
When determining the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service; the role the brand plays in influencing consumer choice; and the strength the brand has to command a premium price, or secure earnings for the company.
Interbrand publishes its “Best Global Brands” list annually, identifying and examining the top 100 most valuable brands globally.
Pampers, Gillette and Duracell—all owned by Cincinnati-based P&G—were listed among top brands like Apple, Google and Coca-Cola.
Pampers was listed at 29th, with a value of $13.035 billion and moving up five spots from its ranking of 34th in 2012.
This year, Apple knocked Coca-Cola from the top spot. Coca-Cola held the No. 1 position for 13 consecutive years and is now ranked No. 3 while Google jumped to No. 2.
Interbrand’s Best Global Brands methodology was the first of its kind to become ISO certified. It analyzes the many ways a brand benefits an organization, from delivering on customer expectations to driving economic value.
When determining the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service; the role the brand plays in influencing consumer choice; and the strength the brand has to command a premium price, or secure earnings for the company.