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Energizer to buy fem hygiene brands from J&J



Published August 1, 2013
Related Searches: Wipes playtex tampon feminine care
Energizer Holdings, Inc. is set to acquire the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene brands in the U.S., Canada and the Caribbean from McNeil PPC, Inc. and Johnson & Johnson, Inc., members of the Johnson & Johnson Family of Consumer Companies for a purchase price of $185 million. Included in the sale are all brand assets, and the Johnson & Johnson, Inc. manufacturing plant in Montreal, Canada. Energizer estimates that the acquisition will be modestly accretive in fiscal 2014. Closing is subject to customary conditions, including regulatory approval, and is expected to occur in the fourth quarter of 2013.

"We are very excited about the prospect of combining the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene business with our Playtex Feminine Care business, strengthening both in the process," says Ward Klein, CEO, Energizer Holdings. "Combining these complementary businesses gives us brands in each of the key feminine hygiene categories."

Energizer Holdings, Inc., headquartered in St. Louis, MO, is a consumer goods company operating globally in the broad categories of personal care and household products. Energizer's Personal Care Division offers a diversified range of consumer products in the wet shave, skin care, feminine care and infant care categories. Its portfolio includes well established brand names such as Schick and Wilkinson Sword men's and women's shaving systems and disposables; Edge and Skintimate shave preparations; Playtex tampons, gloves and infant feeding products; Banana Boat and Hawaiian Tropic sun care products and Wet Ones moist wipes.