Breaking News

Kao markets baby diaper Merries locally produced in China

January 23, 2013

Developed for Chinese market and produced in Hefei City, Anhui Province.

This month Kao Corporation began marketing its Merries Shun Shuang Tou Qi (extra dry) disposable diapers for babies locally produced in China. Previously the Merries diapers marketed in China were exported from Japan. However, to allow more consumers in a broader area to use the product, Merries Shun Shuang Tou Qi is now being produced at a new plant in Hefei City, Anhui Province, China completed in August 2012.

In the process of developing Merries Shun Shuang Tou Qi, Kao visited households to carry out consumer surveys of local people's awareness and usage of diapers. It was revealed that for baby diapers, Chinese customers tend to dislike the condition of "hot, damp air being trapped" and "urine remaining on baby skin"; and it was confirmed that they focus on "dryness of baby's buttocks" brought about by "breathability" and "absorbability."

As a result of these findings Kao specially designed the product shape and inner structures for the Chinese consumer, while retaining favorable aspects of the conventional Merries series exported from Japan. In Merries Shun Shuang Tou Qi, newly developed "convex-concave surface materials" are applied to minimize contact to the skin and "Side Elastic Panels" that are superior in elasticity and breathability are employed says the company.

Related Application:

  • PHS Group Turns Dirty Diapers Into Energy

    PHS Group Turns Dirty Diapers Into Energy

    Tara Olivo, associate editor||April 13, 2017
    LifeCycle process is changing the way diapers, sanitary pads, tampons and incontinence products are disposed of in the U.K.

  • P&G CFO Discusses Strategy

    P&G CFO Discusses Strategy

    Karen McIntyre, editor||March 2, 2017
    Moeller updates analysts on brand restructuring, efforts in incontinence and baby diapers at CAGR

  • New Turkish Diaper Manufacturer Has Roots

    New Turkish Diaper Manufacturer Has Roots

    Tara Olivo, associate editor||January 10, 2017
    Family-owned since the late 1920s, Imam Kayali Holding uses its decades of experience to open Enka Hijyen.