The global diaper market is estimated to reach $63.2 billion by 2017, according to a report recently published by Transparency Market Research. The "Diaper Market - Global Scenarios, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2017," provides information on a market, which is dominated by Europe, comprising one-third of the market, followed by North America with a 22.5% share. However, with a faster growth rate shown by emerging economies, North America is expected to lose its leading position in the near future and will be succeeded by the Asia-Pacific market.
The American market, unlike the other global markets, is experiencing market saturation with 100% product penetration and intense competition. This has made it difficult for manufacturers to sustain the growth. A similar trend is observed in Western Europe as well. As a result, emerging markets are growing at a faster rate and market players are leveraging lower market penetration of diapers in these markets to their benefits.
The global diaper market is experiencing a surge in demand for sanitation products. This demand is largely driven by rising population and increased awareness of personal hygiene. The changing consumer dynamics across all product segments and geographic markets has contributed significantly in supporting the market growth. Be it female hygiene products, baby diapers or adult diapers, there is a growing trend in their global demand. The same is observed for different geographic markets as well, with Asia Pacific and Latin America leading the pack.