The American market, unlike the other global markets, is experiencing market saturation with 100% product penetration and intense competition. This has made it difficult for manufacturers to sustain the growth. A similar trend is observed in Western Europe as well. As a result, emerging markets are growing at a faster rate and market players are leveraging lower market penetration of diapers in these markets to their benefits.
The global diaper market is experiencing a surge in demand for sanitation products. This demand is largely driven by rising population and increased awareness of personal hygiene. The changing consumer dynamics across all product segments and geographic markets has contributed significantly in supporting the market growth. Be it female hygiene products, baby diapers or adult diapers, there is a growing trend in their global demand. The same is observed for different geographic markets as well, with Asia Pacific and Latin America leading the pack.