Online Exclusives

Pampers Restages Baby Wipes Line

January 6, 2011

Names, Packaging Change; Product Stays the Same

Pampers has restaged its baby wipes line with new packaging and new names, the company has announced through its Facebook page. "Through our research, we found that parents want to highlight the softness and thickness of our wipes," said a company representative on the webcast, "because that's what they like."

The wipes range now contains four key poducts. Pampers Sensitive Thick and Pampers Sensitive Thin, which are both now packaged in white containers, and Pampers Soft Care scented and Pampers Soft Care unscented. The latter two were formerly known as Pampers Baby Fresh and Pampers Aloe unscented, respectively. Both are packaged in bright green containers.

Procter & Gamble did not make any changes to the product themselves.

Related Application:

Related Other:

  • Private Label: Not About No Frills Anymore

    Karen McIntyre, Editor||January 2, 2017
    Competition in the diaper market focuses on quality, not value.

  • The Baby Diaper Market

    The Baby Diaper Market

    Tara Olivo, Associate Editor||January 2, 2017
    Diaper manufacturers cater to diverse market demands across the globe.

  • Giving New Life to Old Diapers

    Giving New Life to Old Diapers

    Karen McIntyre, Editor||January 2, 2017
    Attempts to find a viable way to recycle hygiene products are popping up around the world.