Online Exclusives

Pampers Restages Baby Wipes Line

January 6, 2011

Names, Packaging Change; Product Stays the Same

Pampers has restaged its baby wipes line with new packaging and new names, the company has announced through its Facebook page. "Through our research, we found that parents want to highlight the softness and thickness of our wipes," said a company representative on the webcast, "because that's what they like."

The wipes range now contains four key poducts. Pampers Sensitive Thick and Pampers Sensitive Thin, which are both now packaged in white containers, and Pampers Soft Care scented and Pampers Soft Care unscented. The latter two were formerly known as Pampers Baby Fresh and Pampers Aloe unscented, respectively. Both are packaged in bright green containers.

Procter & Gamble did not make any changes to the product themselves.

Related Application:

Related Other:

  • Flushable Wipes Update

    Flushable Wipes Update

    Karen McIntyre, editor||April 13, 2016
    INDA president continues to make defending flushable wipes one of his top priorities.

  • Wipes Entrepreneurs Target Men

    Wipes Entrepreneurs Target Men

    Tara Olivo, associate editor||April 13, 2016
    As more men groom with personal care products, new innovators are seeing opportunities in the wipes market.

  • Germany's Dr. Schumacher Expands Personal Care Wipe Plan

    By Jaroslaw Adamowski, correspondent||April 13, 2016
    50,000 square foot facility opens four years after older site was lost in fire.