Online Exclusives

Pampers Restages Baby Wipes Line

January 6, 2011

Names, Packaging Change; Product Stays the Same

Pampers has restaged its baby wipes line with new packaging and new names, the company has announced through its Facebook page. "Through our research, we found that parents want to highlight the softness and thickness of our wipes," said a company representative on the webcast, "because that's what they like."

The wipes range now contains four key poducts. Pampers Sensitive Thick and Pampers Sensitive Thin, which are both now packaged in white containers, and Pampers Soft Care scented and Pampers Soft Care unscented. The latter two were formerly known as Pampers Baby Fresh and Pampers Aloe unscented, respectively. Both are packaged in bright green containers.

Procter & Gamble did not make any changes to the product themselves.

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