Online Exclusives

Pampers Restages Baby Wipes Line

January 6, 2011

Names, Packaging Change; Product Stays the Same

Pampers has restaged its baby wipes line with new packaging and new names, the company has announced through its Facebook page. "Through our research, we found that parents want to highlight the softness and thickness of our wipes," said a company representative on the webcast, "because that's what they like."

The wipes range now contains four key poducts. Pampers Sensitive Thick and Pampers Sensitive Thin, which are both now packaged in white containers, and Pampers Soft Care scented and Pampers Soft Care unscented. The latter two were formerly known as Pampers Baby Fresh and Pampers Aloe unscented, respectively. Both are packaged in bright green containers.

Procter & Gamble did not make any changes to the product themselves.

Related Application:

Related Other:

  • The Year That Was 2016

    The Year That Was 2016

    Karen McIntyre, Editor||December 1, 2016
    The year 2016 included investments, new product development and an entrepreneurial spirit in nonwovens that will surely impac

  • Meltblown Nonwovens Report

    Meltblown Nonwovens Report

    Karen McIntyre, Editor||November 7, 2016
    Diverse technology offers opportunities in a range of markets.

  • Airlaid Market Readies For New Investment

    Airlaid Market Readies For New Investment

    Karen McIntyre, Editor||October 11, 2016
    After years of caution, manufacturers brace for new capacity.