Online Exclusives

SCA Trying To Remove the Stigma From Male Incontinence

June 18, 2009 provides men with education, support

Global hygiene manufacturer SCA is helping the up to 3.5 million men in the U.S. affected by urinary incontinence. The manufacturer of two male-oriented adult incontinence items under its Tena line, SCA is teaming up with men's health advocacy organization Men's Health Network and Us Too International, a nationwide prostrate cancer education and support organization, to get men talking about urinary incontinence.

Calling male urinary incontinence "one of the last remaining taboos," Spence Deane,vice president of marketing for SCA Personal Care North America, said that research shows that men are reluctant to come of the closet and talk about urinary incontinence even though the affliction affects about one in 10 men over the age of 40.

At the core of SCA's educational efforts is, a virtual "locker room" that provides men, including those suffering or recovering from prostate cancer, with the straight-talking educational resources they need to manage their urinary incontinence issues through a discreet community of resources.

With a series of online, offline and grassroots activities these efforts will provide educational tools to help spread awareness to men about causes and treatment solutions, while encouraging men and their loved ones to start talking about incontinence issues.

"We know men talk about their favorite sports teams, but what they aren't talking about is urinary incontinence, which may affect their ability to play or enjoy their favorite sports," said Scott Williams, vice president of Men's Health Network. "We encourage men and their loved ones to visit to get the straight-talking information they need in language they can understand."

Earlier this year, SCA launched SCA protective underwear designed specifically to fit male genatalia and resemble regular underwear. The company had already marketed a male guard adult incontinence item.

"What we are doing is putting these two products together as a solution to male urinary incontinence. We are offering men new alternatives," Mr. Deane said, who estimated that men could account for as much as 20-25% of the $1.1 billion U.S. adult incontinence market.

For more information about male urinary incontinence, visit the Men's Health Network/SCA TENA® Web site,, as well as and

Related Application:

  • The New  Private Label

    The New Private Label

    Karen McIntyre, editor||January 5, 2016
    Retailers aren’t just focusing on price to lure consumers in.

  • Responding To Diversity

    Responding To Diversity

    Karen McIntyre, editor||December 2, 2015
    Suppliers to the hygiene market hone their offerings to meet the needs of a new type of consumer

  • Airlaid Market Report

    Airlaid Market Report

    Tara Olivo, associate editor||October 13, 2015
    Feminine hygiene and adult incontinence segments expected to drive airlaid into the future.