Pros & Cons Of The PL Diaper Market

By Carlos Richer, Diaper Consulting Services | October 10, 2007

industry insider offers advice on what to do and what to avoid

Every diaper manufacturer, regardless of its size or location, sooner or later is faced with the question of whether or not it wants to become a private label supplier. On one hand it presents the great opportunity of added diaper volumes in a very short time without having to invest in marketing or publicity, while on the other it presents the dilemma of having to work for an outsider, making sure your company complies with every one of its requirements, including strict price targets and/or reduced margins.

What I have seen so far is that those that refer to their private label customers as a necessary evil are also perceived by them exactly the same way. I can speak about this topic with personal knowledge, as I have been able to work on both sides of the fence for the last few years. A mutually bad perception is the kind of sick relationship that is just waiting to explode, most times with bad results to both parties.  Does it have to be that way?

Let me start by identifying three different kinds of private label customers based on their purchase volumes, and then discuss some typical misconceptions and some proposed solutions for each kind.

Related Application:

Related Other:

  • PHS Group Turns Dirty Diapers Into Energy

    PHS Group Turns Dirty Diapers Into Energy

    Tara Olivo, associate editor||April 13, 2017
    LifeCycle process is changing the way diapers, sanitary pads, tampons and incontinence products are disposed of in the U.K.

  • P&G CFO Discusses Strategy

    P&G CFO Discusses Strategy

    Karen McIntyre, editor||March 2, 2017
    Moeller updates analysts on brand restructuring, efforts in incontinence and baby diapers at CAGR

  • New Turkish Diaper Manufacturer Has Roots

    New Turkish Diaper Manufacturer Has Roots

    Tara Olivo, associate editor||January 10, 2017
    Family-owned since the late 1920s, Imam Kayali Holding uses its decades of experience to open Enka Hijyen.