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Fiberweb plc, Simpsonville, SC, has made several recent appointments

December 14, 2006

Fiberweb plc, Simpsonville, SC, has made several recent appointments. Among them, the company has promoted Pamela Lewis and added Robert Baldy and Hollynn Moody to its Hygiene/Medical Americas sales and marketing teams. In June 2006, Pamela Lewis was named director of sales for the Hygiene/Medical Americas division and is responsible for nonwovens sales to private label markets including hygiene, medical and consumer wipes. Pamela has more than 20 years of experience in the nonwovens industry, beginning her career at Kimberly Clark in R&D and sales and marketing.
Robert Baldy, another industry veteran, has more than 12 years of experience with nonwovens and joins Fiberweb as P&G account manager for its Hygiene and Medical Americas division. Prior to Fiberweb, he worked for AstenJohnson as nonwovens product manager and at Kimberly-Clark where he held a number of positions in manufacturing, engineering and research.
Hollynn Moody joined Fiberweb's marketing department in September as marketing associate for the Hygiene/Medical Americas division. She brings more than four years of extensive marketing and account management experience within the printing, grocery and promotional apparel industries.

In the filtration area, Ashley Sullivan has joined Fiberweb as a marketing analyst. Reporting directly to Rick Bruno, senior business director of filtration, she will help manage marketing projects and oversee marketing analysis. Ms. Sullivan's previous experience includes marketing positions at the First State Bank and Secure Buildings.

Also in the filtration sector at Fiberweb, DeShawn Futtrell and Margaret Hernandez have been appointed as part of the company's in-house sales team. They are available to answer questions, expedite orders and provide samples and specifications. "There are multiple filtration end uses," said Mr. Bruno, "and we wanted to ensure we answered every customer's needs. Ms. Hernandez and Mr. Futtrell have the experience and expertise to respond to questions and to provide samples and specifications."

Basell has appointed Michael Mulrooney president of Basell Polyolefins North America and Hans-Robert Schmidt as senior vice president, sales, marketing and monomer for North America. In his new role, Mr. Mulrooney is responsible for Basell's polypropylene operations in the United States, Canada and Mexico. He has succeeded Randy Woelfel, who is now an advisor to Basell's management board. Prior to this assignment, he was a senior vice president in Basell's technology division and was based in Frankfurt, Germany.
Mr. Schmidt is succeeding Don Drummond, who will retire as senior vice president, sales and marketing, North America on January 1. Prior to this appointment, Mr. Schmidt was senior vice president, Polyolefin Products, Basell Polyolefins Europe and was based in Wesseling, Germany.

Effective November 1, C. David Brown, II, chairman of the Florida law firm Broad and Cassel, has joined the board of directors of Jacksonville, FL-based Rayonier. Mr. Brown joined Broad and Cassel in 1980 and has been chairman since 2000. As a member of the firm's real estate, land use and environmental law practice groups, his professional focus has been directed at organizing major corporate, real estate and governmental transactions.
Additionally, Mr. Brown is on the board of directors of Caremark Rx, Inc. and is a member of the University of Florida board of trustees, appointed by Governor Jeb Bush in 2004.
"We are very pleased Mr. Brown has agreed to join our board," said Lee Nutter, chairman, president and CEO. "His wealth of experience in complex real estate transactions and leadership in significant public policy matters related to transportation, land use planning and the environment should prove especially valuable to Rayonier and our shareholders."

Shruti Singhal has been named North American market manager for traffic paint polymers by the architectural and functional coatings business of Rohm and Haas Company, Spring House, PA. Mr. Singhal will drive strategy development for the traffic marking segment and will work closely with Rohm and Haas' technical team to prioritize traffic paint product and research projects. Prior to joining Rohm and Haas, he spent 13 years at Cognis Corporation, serving most recently as the manager for global key accounts for the polymer, coatings, and ink business. Mr. Singhal has extensive international marketing and technical experience, having served in key global business roles in the coatings industry.
PICMichelman has hired Christophe Maertens in the new position of laboratory supervisor at the company's Aubange, Belgium facility. The addition of Mr. Maertens is expected to enhance customer technical service through streamlined project management and improved communication across the company's global technology team. Michelman's European laboratory has far reaching responsibilities including delivering world-class customer support, improving manufacturing processes and new product initiatives. Mr. Maertens joins Michelman from ExxonMobil Chemical Films Europe (EMCFE). There he served as a product development engineer, and commercial development technologist, managing a multitude of flexible packaging application projects.
Effective last month, Betty Tilley has joined Huntsman Textile Effects as a technical sales specialist for the U.S. and Canada. Her primary responsibilities will be with the technical textiles business and she will be based in High Point, NC. Ms. 

Tilley joins Huntsman from Apollo Chemical Company where she most recently served as a product manager in dyeing and finishing.  Prior to Apollo, she worked as a technical manager at High Point Chemical Corporation, a division of KAO Corporation and as the manager of the synthesis and development lab at Burlington Industries, Sedgefield Specialties. 

SSP Technology SpA has welcomed Enzo Salerni as a new sales manager. In this role, Mr. Salerni will support SSP's strategic growth initiatives as a part of the global sales and marketing team. Mr. Salerni was formerly the area sales manager for SpA and brings considerable experience in disposable hygiene machinery, raw materials and production processes. Mr. Salerni will also cooperate with project manager Fabrizio D'Amico and SSP's whole team in order to improve the current integration of operational procedures.

PIC Nordson Corporation has promoted Michael Fornes to nonwovens global marketing manager for the company's nonwovens systems business. In his new position, Mr. Fornes will direct nonwovens global marketing initiatives, specifically focusing on growth activities. These include driving new applications to market, accelerating recapitalization of older systems and leveraging Nordson standard solutions. He will also be responsible for identifying and positioning Nordson to capitalize on new market trends. Mr. Fornes started with Nordson in 1992 and has held positions of increasing responsibility in the nonwovens, web coating, product assembly and powder coating businesses.
"Mr. Fornes' strong knowledge base in products and applications, and recent experience as business development manager in Asia for nonwovens and web coating will help maximize efforts to strengthen our leadership position in the worldwide nonwovens market," offered George Porter, senior manager global nonwovens and coating systems.

Olaf Schmidt has been named vice president, responsible for the textile fairs core area of competence, at Messe Frankfurt. A textile engineer with a master's degree in business administration, Mr. Schmidt replaces Stephan Kurzawski, who has been acting as vice president of the textile fairs division in addition to his operational duties. He has worked in a number of positions and companies in the home and technical textiles segment and has most recently served as Messe Frankfurt's director of sales and marketing.

Mark Snider has joined the consulting practice of Smith, Johnson  & Associates as a principal. Mr. Snider was welcomed into the firm in late October and is expected to provide clients with expanded dimensions in equipment and process engineering as well as capital planning and value optimization.
Mr. Snider has more than 25 years of experience in paper, nonwovens and industrial production systems, including the past 15 years specific to nonwovens and hot melt process equipment with J&M Laboratories and Nordson Corporation. He has held key positions as senior controls engineer, European regional manager and technical marketing manager for three divisions on two continents. He is recognized for prowess as a "troubleshooter" and for his expertise in strategic production system evaluation and process improvement.  
Additionally, Mr. Snider is an accomplished speaker, having published and presented more than 30 technical papers relating to nonwovens and currently serves as chairman for the first annual Nonwovens Technical Conference to be held in India in October 2007.  
Smith, Johnson & Associates provides a range of consulting services to the nonwovens and related products industries including product development, technology assessment and analysis, intellectual property assessment, sourcing of specialty materials and converting, technology forecasting, market analysis, strategic planning, competitive intelligence and new business development.  
More information: Mark Snider, 1260 Fairview Road NE, Atlanta, GA 30306; 404-218-5552; E-mail:

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