In order to better achieve its mission of increasing the demand for and profitability of cotton, Cotton Incorporated has created a new division, Global Product Supply Chain, based at the company’s headquarters in Cary, NC. The new division will integrate the company’s Textile Research, Global Product Marketing, Fashion Marketing and Strategic Planning divisions and will leverage the expertise of each to respond to global industry needs. The Global Product Supply Chain division will be led by Mark Messura, who has been promoted to executive vice president. Previously, Mr. Messura was vice president, strategic planning for the company.
As vice president for strategic planning, Mr. Messura managed the programs in fiber economics research, consumer and market research and corporate planning for Cotton Incorporated. In addition to his role with the company, Mr. Messura also serves as vice chairman of the International Forum for Cotton Promotion.