BASF has named Fred Rullo director of sales for its intermediates business in North America. In his new position, Mr. Rullo is responsible for all sales and customer service operations of BASF's North American Intermediates business, located in Florham Park, NJ. Mr. Rullo has 15 years of sales and marketing experience serving the textile, pigment and plastics segments of the chemical industry. During his career, he held positions in technical, sales, marketing and business and general management. From 2003 to 2005, he served as director of sales, North America, thermoplastic polyurethanes for Noveon, Inc. in Brecksville, OH.