IDEA13 Achievement Awards

North America’s largest awards competition honoring innovation in the nonwovens industry. INDA and Nonwovens Industry, cosponsors of the competition, are asking industry members to cast their votes for the winners. Winners will be announced at IDEA 2013 in Miami Beach.

Converted Products (Short-Life)               

Given to the company with the best new disposable product utilizing nonwovens since IDEA2010.

A. Nominated Product: Ecovative Mushroom Packaging

70 Cohoes Ave.         
Green Island, NY  12183

Description of Nominated Product:
Ecovative adapts living systems to create environmentally responsible materials and products to help people live in harmony with the rest of life on planet Earth. In its process, it uses mushroom technology to convert everything from corn stalks to lobster shells into a renewable, cost effective, home compostable, alternatives to plastics like Sytrofoam.

The company uses mycelium (mushroom “roots”) to bond together agricultural waste particles such as seed husks or plant stalks. This growing process happens indoors, in the dark, in less than a week. The final bio-composite material is then dried, which stops the growth.

Ecovative’s first product is called Mushroom Packaging. It is protective packaging currently in use by industry leaders including Dell, Crate & Barrel, and PUMA. This renewable, home-compostable packaging material is already replacing thousands of EPS, EPP and EPE plastic foam packaging parts. EcoCradle is now being made widely available, through the company’s Upstate Green Island Plant, and a partnership with Sealed Air Corporation.

B. Nominated Product: Raptor SAFE-T Wipe (Substance Activated Fast Evaluation   Technology)

ITW Dymon
805 E. Old 56 Highway
Olathe, KS 66061

Description of Nominated Product:
Raptor SAFE-T Wipes were developed to quickly and easily detect explosives and provide a simple colorimetric indicator for the user. SAFE-T Wipes are available to military, law enforcement, and first responder organizations worldwide. SAFE-T technology uses Molecularly Imprinted Polymers that act as functional sensors to detect multiple explosives in a single wipe. The product has been thoroughly tested and is in use by the US Department of Defense. The SAFE-T Wipe can save lives and protect critical assets and infrastructure. While complex chemistry inside the wipe is detecting specific target molecules, the SAFE-T Wipe is like using a hammer. It is simple to operate yet highly effective. The use of molecularly imprinted polymers eliminates false positives that affect many explosive detection technologies. The wipes are non-toxic and can be used on all surfaces including hands, plastics, and fabrics.

Product Attributes:  
• No Equipment required                • No Power Required
• No Maintenance Required                        •No Calibration Required
• Simple to use and highly effective           • Detection results in seconds
• Not a chemistry set                                    • Can be carried in a cargo pocket or backpack
• Minimal Training Required           • Can be deployed anywhere at anytime
• Can be used in harsh environments

Operational Scenarios:
• Aviation and Mass Transit            
• Check Point Interdiction
• Advance Party Clearing and Screening of Route/Area
• Critical Infrastructure Clearing and Security
• Random and Discretionary Screening    
• For Cause Screening and Analysis
• Vehicle Born IED Screening/Person Born IED Screening
• SWAT/Explosive Ordnance Integration
• Access Control-Large/Special Event Screening              
• Forward Operating Base Security
• Intelligence Gathering                                                      
• Post Blast Investigation
• Probable Cause for Search Warrants/Investigation     
• Quick Analysis for First Responders
• K9 Support                                                            
• Hotel Security

MIP SAFE-T explosives-sensing wipes are infused with Raptor’s MIP SAFE-T solution and can be used on all surfaces, including skin, metal, plastics, and fabrics. The wipes change color when they touch traces of a target substance, leaving little or no residue. Low-cost SAFE-T Wipes are perfect tools for collecting and retaining explosive particles for forensic analysis.

C. Nominated Product: Bissell Stomp ‘N Go Stain Lifting Pads

Rockline Industries
755 Gray Drive
Springdale, AR 72764

Description of Nominated Product:  
The product’s innovation is the combining of readily available materials with a proprietary formulation to form a new application in a very mature carpet-cleaning category.

Designed to make cleaning carpet stains easy and simple, the Stomp ‘N Go Stain Lifting Pad from Bissell Homecare, Stomp 'N Go is a stain-lifting pad that removes carpet stains with a single “stomp.” The user simply places one of the pre-moistened pads onto the spot, gives it a good stomp, and then watches as the stain begins to absorb into the pad. Stomp 'N Go pads use an oxy-based formula to lift and remove most spots and stains within 30 minutes. The materials were selected based on their ability to release the cleaning agent with contact and pressure. The pad also has a barrier adhered to one side for applying pressure, directing the cleaning agent toward the stain, while not coming in contact with user.

Each wipe is folded and individually wrapped. A 5-count carton can be purchased at major retailers such as Wal-Mart and Target for $4.99.

Converted Product (Long-life)    

A. Nominated Product: Technology 3DESA (3D Economical System of Aspiration)

DESA Co. Ltd.
Mendeleeva sq. 2
Yaroslavl, Russia 152020

Description of Nominated Product:
At the 3rd International Symposium on Technical Textiles and Nonwoven Materials (Moscow, 2008) the volumetric filtering material MF-3D representing the innovative concept of three-dimensional textiles was introduced. In various appendices of this material as the industrial textiles, geotextiles, textiles for a package of clothes - arise the new properties giving significant effects. This material, in particular, allows the design of new filtering elements.

Filtering material МФ-3D consists from 16 goffers. It is made from nonwoven cloths in width of 1,1 m on the automatic transfer line. Filtering elements 3DESA-filtrpatron"make, sewing cloths of this filtering material. The sizes of the filter elements is: any length over 50 sm multiple 10 sm, diameter of 100 mm - 500 mm (reduction or increase of diameter are possible), quantity goffers from 17 up to 50. The area of a filtration 1-3 sq.m on 1 linear meter of the filter elements.

Developed filtro elements 3DESA-filtrpatron are goffered flexible textile structure on the basis of polyethylene (PE), polyester (PES) or polifenilsulfide (PPS) fibres. This structure (open, flexible, without sharp edges) is formed by welded paper clips from two sides of the cloth, put with observance of the certain distances (90±3 mm). Thus the height goffers is executed in two variants: 1) 30±3 mm, 2) 50±3 mm.

Thus, filtering elements 3DESA-filtrpatron with the big filtering area, appropriate to foffered sleeves (pleated filter bag) are created. These filter elements have effective recycling ability.

Authors of technology are holders of patents for a filtering material (Russia, EU) and on filtering elements (Russia).

The innovational technology 3DESA (3D Economical System of Aspiration) opens new various opportunities in various scopes.

In the field of industrial gas purification this technology allows to modernize existing pulse jet filter houses without essential capital expenses. It achieve by replacement of filter bags to elements 3DESA-filtrpatron. The technology 3DESA allows to create new puls jet filter houses. Thus metal consumption is reduced.  Hence, cost of the equipment is reduced. The expenses connected to its installation decrease. There are opportunities of accommodation dust purification devices in the limited spaces. The charge of compressed air necessary for regeneration of filtering elements is reduced. As a result there is a decrease of working costs and an increase of service life of sleeves.

The technology 3DESA (3D Economical System of Aspiration) allows for the replacement of expensive cartridges with cheaper elements 3DESA-filtrpatron with high ability of regeneration. It in turn creates opportunities for manufacture of competitive compact filtering installations.

B. Nominted Product: FiberTect

First Line Technology
3656 Centerview Drive Suite 4
Chantilly, VA  20151

Description of Nominated Product:
FiberTect is a three layer, inert, flexible, drapable, nonwoven composite substrate for absorbing and adsorbing chemical warfare agents (CWA), toxic industrial chemicals (TICs), and pesticides. FiberTect is self-contained and packaged for easy use, storage, and transport. Materials used in the outside layers may vary to provide both absorption and adsorption properties and multiple functional uses.

Three Layer Design
The three layers of material consist of a top and bottom fabric with a center layer of fibrous activated carbon that is needle punched into a composite fabric. The top and bottom layers provide structural coherence, improving mechanical strength and abrasion resistance. FiberTect is non-particulate and is devoid of loose particles and is effective in decontaminating personnel and sensitive parts of military equipment.

Dry Decon Kits
FiberTect can be packaged into personal decontamination kits and used in conjunction with Reactive Skin Decontamination Lotion (RSDL) to provide more effective decontamination.

Testing and Development
FiberTect development and testing was sponsored by the U.S. Department of Homeland Security and managed by the Technical Support Working Group, Office of the Assistant Secretary of Defense for Special Operations/Low Intensity Conflict, U.S. Department of Defense. Product testing has been conducted by Lawrence Livermore National Laboratories (LLNL). FiberTect proved superior in all testing results against 30 comparable products for decontaminating against toxic chemical agents, TICs and TIMs. Challenge chemicals and results include:

• Sulfur Mustard: Outperformed all 30 other sorbents for absorptive capacities directly from skin (95% removal) and adsorptive capacities, including current military M291 sorbent;
• Methylparathion (organophosphate): Outperformed all sorbents for absorptive and adsorptive capacities;
• 70% Nitric Acid, 70% Sulfuric Acid, 10% Sodium Hypochlorite, and P-Zylene: No material degradation; and
• Water and P-Xylene: Outperformed other sorbents for both hydrophilic and hydrophobic absorptive capacities.

C. Nominated Product: DuoTone honeycomb window shade

Hunter Douglas
1 Duette Way
Broomfield, CO  80020

Description of Nominated Product:
Highly energy efficient DuoTone honeycomb window shade with following construction:

Roomside Fabric: PET Woven upholstery fabric.
Streetside Fabric: PET-based engineered spunbond.
Inside Fabric: Engineered PET Nonwoven / Clear Film laminate which acts a light filter and hear barrier.


Given to the company with the best equipment new product introduction since IDEA2010.

A. Nominated Product: Surge Adhesive Applicator

ITW Dynatec
31 Volunteer Drive
Hendersonville, TN  37075

Description of Nominated Product:
ITW Dynatec’s Surge Adhesive Applicator Delivers Historic Precision, Monumental Savings – A Competitive Edge to Manufacturers

Choice. That’s the first promise of Surge. For the first time in history, end users have on line metering options for variable volume adhesive application. Surge allows end users to apply different volumes of adhesive to different areas of their products, and that leads to the second, most critical promise of Surge.

Substantial and Quantifiable Savings. Because end users can now apply the precise amount of adhesive necessary for each part of the product, without investing in cost-prohibitive applications systems, they can produce higher quality products, with less waste, and significantly less adhesive.

The Challenge. Until recently, nonwovens end users had only one option: use one metered adhesive volume across the entire substrate or use more equipment. If an end user wants to apply 2.5 to 3.5 GSM on the perimeter, to achieve a high bond strength, then 2.5 to 3.5 GSM volume had to be applied all across the substrate as well; easily switching to a different volume application was never possible, not without investing in at least twice the equipment, and the cost of which may far outweigh the potential adhesive savings. As a result, overuse of adhesive has been the norm: precision adhesive application has simply not been possible.

The Solution. Surge is a patented application method that can apply heavier volumes of adhesive exactly where they are needed and lighter volumes everywhere else, all with only one system, one hose, and one applicator. The results are exactly what the nonwovens industry needs to gain a competitive edge. Surge Adhesive Applicator:

•Creates extensive raw material (adhesive) savings;
•Requires less capital equipment, which means energy savings and reduced maintenance; and
•Offers flexible, precise capabilities on a metered platform.

Surge Applicator in Detail
• Variable volume capability in line machine direction and cross machine direction. Taking advantage of the base concept of the Vector precision metering platform, Surge offers the ability to have different pumps supplying different areas, or valves, of a die or spray nozzle. These valves can then apply different volumes of adhesive to different areas of the customer’s product. For example, a hospital pad is generally square consisting of a poly back sheet, absorbent material and a top non-woven cover. The edges of the pad, where leakage could pass from the pad onto the patient or bed, needs enhanced bond strength, while the area, which exists to stabilize the absorbent material, would benefit from less adhesive. Allowing the user to select precise pumps and modules, Surge can apply a 3-4 GSM volume for the perimeter and a 1-2 GSM volume in the center area. Previously, this much-larger center area had to be applied unnecessarily with an overage of adhesive. With Sur ge, all of the unnecessary adhesive is eliminated.

•Potential to have large differential in adhesive volumes (3:1) (4:1). For the first time, it is possible to apply multiple widely different volumes of adhesives to the same substrate, on the same line, using one system. As in the example above, Surge enables end users finally to leverage precision adhesive application in order to gain raw material savings and a competitive edge. A typical differential based on the average pump rates can be as much as 12:1 – 24:1, depending on the surface areas as well as the differences of add-on rate (GSM).

•Adhesive savings up to 50%. “Adhesive savings” is a popular and often-used term in the nonwovens industry these days, but the exact amount and reliability of those savings can be hard to pin down. Because Surge allows customers to significantly reduce the actual metered volume of adhesive use, the adhesive savings are concrete and quantifiable! The amount of savings depends on a customer’s product engineering, but the fact remains: where there once had to be adhesive, now there is much less, and that means savings!

•Single applicator, hose and filter. The true innovation of Surge lies not just in its precision capabilities, but also in its singularity. Competitive products and methods required that each adhesive variant in volume was supplied by a separate hose into the same applicator. The level of complexity of the applicator and the custom nature of such an applicator made it difficult to utilize on various non-woven machinery and was not very forgiving for product changes and variants. Surge’s single hose inlet and built-in network of adhesive delivery locations makes it simple to adapt to a specific application and makes Surge the industry’s most compact and adaptable solution for precision, flexible adhesive application.

•Lower maintenance. By nature, hoses are an area of high maintenance, so having fewer hoses makes a significant impact on maintenance. No matter what the technology, each hose has a pump, motor and drive associated with it, each of which must also be maintained and or calibrated regularly. That’s where the singularity of Surge comes in again. Surge has only one motor, one drive and all the pumps act as one.

•Higher precision metered applicator. Surge is an application method that uses the superior technology of the Vector system, but that’s just where the precision begins. Because Surge’s pumps are on the applicator, a correct metered amount of adhesive is always guaranteed, regardless of volume, throughout the ramp cycles as well as steady state. While conventional technologies might lose thousands of dollars in waste during ramp up, the precision of Surge means dramatically reduced waste and loss.

B. Nominated Product: Nordson Allegro elastic attachment nozzle

Nordson Corporation
11475 Lakefield Drive MS 616
Duluth, GA  30097

Description of Nominated Product:
The patent-pending Nordson Allegro elastic attachment nozzle combines the right elements to help you optimize adhesive use while maximizing production efficiency and product quality. Novel contact adhesive deposition and post-application process air produce a consistent, repeatable adhesive coating with exceptionally low variability on each individual elastic strand and with excellent registration.

Able to accommodate a wide range of production parameters and materials, Allegro nozzles are particularly unique in their ability to support high-speed production lines and maintain close elastic centers. The elastic features for your disposable hygiene products benefit from exceptional bond integrity and elastic performance.

C. Nominated Product: XanoShear  Nanofiber Machine

7516 Precision Drive Suite 101
Raleigh, NC 27617

Description of Nominated Product:
Xanofi, a nanotech company specializing in nanofiber applications, announces a new platform for nanofiber production with their commercial XanoShear machine. The world’s first production unit is now fully operational and currently being optimized for high yield production.

The machine is a unique high yield, liquid-based platform for nanofiber production—a radical departure from meltblowing and electrospinning, the previous production methods. XanoShear is a new paradigm in nanofiber production—both in terms of yield as well as integration into commercial manufacturing. Xanofi now offers its clients a full range of services from research and product development through full commercial production.

The key to XanoShear is liquid. While other technologies produce dry, continuous fibers, XanoShear produces staple fibers that can disperse in water and integrate into existing production environments. The company has successfully produced products via wet lay manufacturing and is developing both wet and dry spraying capabilities. Several applications in medical, filtration, acoustics and energy have already successfully incorporated nanofibers using XanoShear.

The XanoShear platform also has many other advantages including high scalability, ability to functionalize fibers at full production speeds with particles or coatings, and a closed system that uses less energy without the discharge of any materials into the environment for “green” manufacturing.

“Until today, the nanofiber industry only had two platforms for nanofiber production, meltblowing and electrospinning. Today the world has an exciting new choice—XanoShear—that opens up new applications for nanofibers and achieves new financial metrics for products,” says Miles Wright, Xanofi CEO.

Raw Materials                 

Given to the company with the best fiber/raw material new product introduction since IDEA2010.

A. Nominated product: Infuse obc

The Dow Chemical Co.
1254 Enclave Parkway Second Floor
Houston, TX  77077

Description of Nominated Product:
Infuse obc is a new class of elastomer offering advantaged cost-performance with differentiated soft stretch performance for the hygiene and medical market. Made with Insite catalyst and process technology from Dow, Infuse obc is an olefin multiblock alternative to styrenic block copolymers. Its low modulus elastomer gives soft stretch performance that enables products to have a snug, but gentle body-hugging fit without irritation that are easy to put on. The all polyolefin composition allows high temperature processibility for maximum throughput on existing melt processing lines. Made with lighter hydrocarbon feedstocks, Infuse obc is the more sustainable elastomeric solution (lower energy demand, lower CO2 output).

Elastic components are “must have features” in premium hygiene products and are increasingly in main line hygiene products. Consumers recognize the benefits of elastic diaper ears, waistbands, and side panels for improving comfort and fit of baby diapers, training pants, and adult incontinence articles. Maintaining fit while delivery comfort is recognized as top consumer priorities for hygiene absorbent products. (1) As products incorporate more elastic features with greater coverage for more underwear-like fit, there is an even greater urgency for a sustainable elastomeric alternative to styrenic block copolymers.

Using Insite catalyst and process technology, Infuse obc elastomers give improved elastomeric performance with competitive cost-performance enabling converters and brand owners to incorporate more elastomers in next generation body hugging underwear-like designs. The lower tg of Infuse obc enables greater softness and elasticity compared to conventional propylene-ethylene. Elastic performance after the first stretch gives lower permanent set and lower hysteresis. All of this is available in a broad product portfolio comprising 9 commercially globally available grades.

Infuse obc is a sustainable solution. Benefits of sustainability are experienced at all steps of the value chain. Because obcs are all polyolefin, they can be processed with stability at high temperatures giving film converters maximum throughput without the extreme crosslinking effects of chain scission or crosslinking seen in some styrenic block copolymers. Fast crystallization kinetics give rapid development of elasticity and minimizes aging effects to give good process and quality control. Brand owners increasingly demand products with less environmental impact. Life cycle analysis conducted according to iso standards 14040 and 14044 including critical review has shown that cumulative energy demand (ced) for producing Infuse obcs is 23-39 percent lower compared to neat sebs. Ced for compounded infuse obcs is 11-21 percent lower than that of compounded sebs (with mineral oil and polypropylene). Gwp100a ('carbon footprint') for the production of compounded infuse obcs is 23-38 percent less than for sebs compounds.

Overall, infuse obc is the sustainable elastomeric solution for the hygiene and medical market. This new elastomeric raw material will enable converters and brand owners to deliver on customer performance priorities and will meet the sustainability goals of the market.

B. Nominated Product: Rhoplex Econext Ultra Low Formaldehyde Family of Binders for Nonwoven Wipes

The Dow Chemical Co.
727 Norristown Rd
Spring House, PA 19477

Description of Nominated Product:
The Dow Chemical Company has recently introduced a new family of ultra-low formaldehyde binders called Rhoplex Econext Acrylic Binders. These binders are specifically designed for cellulosic nonwoven wipes and other cellulosic-based nonwoven health and hygiene related products. This series of ultra-low formaldehyde binders allows companies an opportunity to manufacture end-use nonwoven products with minimal levels of formaldehyde and comply with the industry’s most stringent standards such as the Oeko-Tex 100 standard for textile raw materials, intermediates, and end products. (The Oeko-Tex Association is a third-party certifier that evaluates products used in textile applications.) This series of binders have been synthesized with functional groups designed to interact with the cellulose surface and bond without properties (dry, wet, and lotion tensile and Hand) to conventional methylolacrylamide self-crosslinking reactive chemistry without the generation of formaldehyde into the environment or imparting increased levels of formaldehyde in the finished nonwoven wipes product.

The product range offered includes Econext 110 (Tg -5 C), Econext 210 (Tg -5 C), Econext 230 (Tg -20C) and Econext EXP-4449 (Tg + 10C). The Rhoplex Econext technology was introduced in Europe under its European trade name Primal Econext at INDEX11, one of the world’s largest nonwovens trade shows held in Geneva, Switzerland. The technology received an innovation award for EDANA, a major European nonwovens trade association. This technology represents an ongoing commitment by the Dow Chemical Company for the development of sustainable chemistry. This technology is an extension of the “formaldehyde-free” binders developed for home insulation in 2002, which eliminated all binder related emissions of formaldehyde during its manufacture. This breakthrough earned a top-ten ranking from the European Environmental Press in 2007, in association with the European Association of Environmental Professionals. Similarly, the team of scientists who developed the technology was recognized in 2006 by the American Chemical Society as “Heroes of Chemistry”.

C. Nominated Product: Bio Textile by Sandler

Sandler AG
Lamitzmuhle 1
95126 Schwarzenbach

Description of Nominated Product:
In cooperation with the raw material supplier, Lenzing AG, Sandler AG has developed Sandler bio wipes substrate—a sustainable product for the disposable wipes market.

The new Sandler bio wipes substrate Bio Textile by Sandler, is made entirely of viscose fibers, and features a unique design—a sustainable textile reasonably priced, thus a “green” product available to everyone.

Sandler bio wipes substrate is made of 100% Lenzing Viscose fibers and is therefore fully biodegradable. Both the fibers and the corresponding Sandler substrate are certified according to PEFC. This standard stands for a sustainable handling of wood and products made of it. Lenzing fibers are of European origin, thus minimizing the overall carbon emissions in transportation and positively affecting the carbon footprint of the nonwovens.

With the new bio wipes substrate, Sandler AG contributes to ensuring sustainable practices not only in its own daily business, but also along the entire supply chain. As in any other area of the company, Sandler strives to reduce waste as well as energy consumption and CO2 emissions already during the initial developmental phase of both products and production equipment. Sandler bio wipes substrates are being produced on the company’s latest state-of-the-art spunlace line considering all these environmental aspects.

Sandler’s bio wipes substrate Bio Textile by Sandler with excellent absorbency and softness at low basis weights is an ideal product for various wipes’ applications. In order to also make the end-consumers aware of all these aspects, Sandler created a unique hydro-embossing design for the new bio wipes substrate in cooperation with its supplier.

It combines an all-over structural pattern, which resembles the surface of garments, with design elements illustrating the manufacturer’s commitment to sustainability.
Packaging guidelines as well as the entire layout of the product will ensure the marketing strategy to be made visible and clear.

Roll Goods     

Given to the company with the best roll goods new product introduction since IDEA2010

A. Nominated Product: Colback Face-to-Face Primary carpet backing

Bonar Inc.
1301 Sand Hill Road
P.O. Box 1057
Enka, NC  28728

Description of Nominated Product:
Colback Face-to-Face Primary carpet backing. Introduced by Bonar Inc. in 2010, this unique reversible primary carpet backing has assisted manufacturers of commercial carpet tiles to begin recovering market share from hard surface flooring. Recent trends in carpet tiles styling have included lower pile weights, leaner face yarns, lower pile heights and darker colors. By supplying the industry with a reversible (one side gray / one side black) Colback Face-to-Face has allowed producers to reduce stock and sku's, reduce carpet yarn consumption and remain competitive in the commercial flooring industry.

B. Nominated Product: NanoWave

Hollingsworth & Vose Company
112 Washington Street
East Walpole, MA 02032

Description of Nominated Product:
NanoWave is H&V's innovative extended surface area, multi-layer filtration media for HVAC applications. With a combination of nano and coarse synthetic fiber layers, NanoWave delivers 2.4 times the surface area of normal flat sheet media. The waved nanofiber layer allows for maximum mechanical efficiency with very low resistance, while significantly increasing dust-holding capacity compared to competitive synthetic and glass media. Air handling equipment will last longer and require less energy resulting in lower filter life cycle and energy costs. A green product, NanoWave is composed of one polymer and can be incinerated to regain energy. NanoWave is a versatile high-loft media that can be used in paint spray booth, commercial, consumer and liquid applications.

C. Nominated Product: KoolSorb fabric

Technical Absorbents
Division of Bluestar Fibres Company Limited
1 Moody Lane
Great Coates
NE Lincolnshire 1234

Description of Nominated Product:
KoolSorb fabric is a patent-pending Super Absorbent Fiber (SAF) technology. It can be converted into a wide range of garments, which are worn next to the skin under heavy clothing. The fabric stimulates the dissipation of heat and moisture through the rapid absorption and containment of body sweat. The material in touch with the skin remains relatively dry and conducts heat away from the hot areas of the body. This results in a cooling effect of up to 6 degrees centigrade for the wearer—directly reducing the risk of heat-stress. Garments made using this technology can be laundered multiple times.